Dimensions reordering for visual mining of association rules using parallel set

Ameur, Khadidja; Benblidia, Nadjia; Khouas, Saliha Oukid

doi:10.1504/ijdats.2016.081362

IJDATS

2016

DOI: 10.1504/ijdats.2016.081362

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Dimensions reordering for visual mining of association rules using parallel set

Khadidja Ameur

Nadjia Benblidia

Saliha Oukid Khouas

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2024

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Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis

Bashar,

Wasiq,

Nyagadza

et al. 2024

Futur Bus J

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The study conducts a comprehensive retrospective analysis of the social media marketing literature along with text mining and bibliometric analysis using data obtained from the Scopus database. The analysis is conducted for the literature published during 2007–2022 using VOSviewer application and Biblioshiny. The analysis revealed the publication trend and emerging themes in the research landscape of social media marketing. This study has pointed towards important theoretical and practical implications pertaining to the social media marketing. It contributes to the understanding of social media marketing research by identifying and listing the best journal, authors, country, documents, most occurred words, social and intellectual structure, and emerging research trends. The results revealed that social media marketing research is at the focal point of the researchers throughout the word. This study found that there are lack of studies from firm perspective especially small retailers; adoption of disruptive technologies such as AI, ML and block chain and its impact need more exploration.

show abstract

Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis

Bashar,

Wasiq,

Nyagadza

et al. 2024

Futur Bus J

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Dimensions reordering for visual mining of association rules using parallel set

Cited by 1 publication

References 25 publications

Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis

Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis

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