Dinamika Komunikasi Digital: Tren, Tantangan, dan Prospek Masa Depan

Abstract

This study explores the dynamics of digital communication, focusing on trends, challenges, and future prospects. The research method used is a literature review, which involves the identification, selection, analysis, and synthesis of relevant information sources. The research findings reveal that current trends in digital communication include increased use of social media, the dominance of instant messaging applications, and changes in video content consumption. Social media has enabled us to expand our social networks globally but has also given rise to issues such as digital social isolation and the pressure to constantly share happiness. Instant messaging applications have brought efficiency to communication but also pose challenges such as distractions and privacy concerns. The consumption of video content has transformed how we consume entertainment and art, creating trends like "binge-watching”. In addition to trends, this study also highlights the impact of trends on social and cultural interactions. While digital communication has expanded social networks and enabled participation in social campaigns, there are also challenges such as "digital social isolation" and difficulties in conveying emotions in text communication. Ethical challenges in digital communication encompass data privacy, the spread of false information, digital surveillance, copyright issues, the power of tech companies, content filtering, and the use of user data for advertising. Ethical solutions involving privacy, justice, and freedom of speech should be considered to create a more ethical digital communication environment.

Media baru: tren berita provokatif ditinjau dari etika komunikasi

“…Perubahan lanskap komunikasi ini telah membawa banyak perubahan dalam cara manusia berinteraksi, mendapatkan informasi, dan menyebarkan pesan sebagaimana pendapat (Andzani & Irwansyah, 2023). Dalam era media baru, informasi dapat dengan mudah disalahgunakan atau disebarkan tanpa verifikasi, sehingga etika komunikasi dapat berperan sebagai pedoman untuk memastikan bahwa pesan yang disebarkan adalah benar, bermanfaat, dan tidak merugikan individu atau masyarakat (E. N. Sari et al, 2021).…”

“…Selain itu, pemahaman ini juga penting bagi pembuat kebijakan dan praktisi media dalam merancang dan menerapkan regulasi serta praktik yang mendukung penyebaran informasi yang akurat dan bermanfaat bagi masyarakat. (Andzani & Irwansyah, 2023).…”