Abstract— The continuous temperature variation kinetic method was applied to the direct chemilu‐minescence of tetramethyl‐1,2‐dioxetane (1a), 3‐bromomethyl‐3,4,4‐trimethyl‐1,2‐dioxetane (1b), 3,3–bis‐(bromomethyl‐4,4–dimethyl‐1,2–dioxetane (1c) and 3,4–bis(bromomethyl)‐3,4–dimethyl‐1,2‐dioxetane (1d). The activation energies (Ea) were found to be 27.6 ± 0.1, 28.4 ± 0.1, 28.0 ± 0.2, and 27.6 ± 0.2 kcal/mol, respectively. These results show that the heavy atom effect by the bromine substituents on the activation energies is negligible, confirming previous conclusions that a diradical mechanism operates in the thermal decomposition of these dioxetanes.