Direct and Indirect Effects of Learning Strategies and Reading Enjoyment on PISA 2009 Reading Performance

Tavşancil, Ezel; Yıldırım, Özen; Demir, Safiye Bilican

doi:10.14689/ejer.2019.82.9

Cited by 27 publications

(19 citation statements)

References 30 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Like prior researchers, we found that vividness influenced perceived immersion [34] and perceived enjoyment [97,75]. Perceived immersion was positively influenced by vividness in a study of AR technology in e-commerce [34] and of the learning effect in virtual game worlds [124].…”

Section: Discussionsupporting

confidence: 75%

See 1 more Smart Citation

The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

Bae¹,

Jung²,

Moorhouse³

et al. 2020

Preprint

View full text Add to dashboard Cite

Mixed reality technology is being increasingly used in cultural heritage attractions to enhance visitors’ experience. However, how the characteristics of mixed reality affect satisfaction and brand loyalty has not been explored in previous research. The purpose of this study is to identify factors affecting satisfaction with mixed reality experiences at cultural and artistic visitor attractions and their influence on brand loyalty, which is connected with management performance. We propose a theoretical model based on brand equity theory in the context of mixed reality experience. Survey data were gathered from 251 respondents visiting a cultural and artistic visitor attraction in Seoul, Korea using a stratified sampling method. PLS-SEM was employed for the data analysis. The results suggest that the characteristics of mixed reality (interactivity, vividness) not only influence the affective aspects (perceived immersion, perceived enjoyment) of visitors’ experience, but also positively affect brand awareness, brand association, and brand loyalty.

show abstract

Section: Discussionsupporting

confidence: 75%

“…On the other hand, vividness may also have a positive effect on the enjoyment of mixed reality [97]. In VR, vividness is recognized as a representative form of modality richness, which is known to have a significant effect on shopping enjoyment [75].…”

Section: Vividness Perceived Immersion Perceived Enjoyment and Bramentioning

confidence: 99%

The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

Bae¹,

Jung²,

Moorhouse³

et al. 2020

Preprint

View full text Add to dashboard Cite

show abstract

“…In VR, vividness is recognized as a representative form of modality richness, which is known to have a significant effect on shopping enjoyment [75]. When it comes to e-commerce, the visual vividness of online websites is associated with enjoyment [76]. Similarly, McLean and Wilson [77] suggested that perceived enjoyment obtained from technology is related to two functional elements: interactivity and vividness.…”

Section: Vividness Perceived Immersion Perceived Enjoyment and Bramentioning

confidence: 99%

The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

et al. 2020

View full text Add to dashboard Cite

Mixed reality technology is being increasingly used in cultural heritage attractions to enhance visitors’ experiences. However, how the characteristics of mixed reality affect satisfaction and brand loyalty has not been explored in previous research. The purpose of this study is to identify factors affecting satisfaction with mixed reality experiences at cultural and artistic visitor attractions and their influence on brand loyalty, which is connected with management performance. We propose a theoretical model based on brand equity theory in the context of mixed reality experience. Survey data were gathered from 251 respondents visiting a cultural and artistic visitor attraction in Seoul, Korea, using a stratified sampling method. Partial least squares structural equation modeling (PLS-SEM) was employed for the data analysis. The results suggest that the characteristics of mixed reality (interactivity, vividness) not only influence the affective aspects (perceived immersion, perceived enjoyment) of visitors’ experiences, but also positively affect brand awareness, brand association, and brand loyalty.

show abstract

“…Also, the influence of computer-assisted language learning on reading achievement was determined (Khezrlou, Ellis, & Sadeghi, 2017). In addition, few researchers considered the association between psychological variables and reading comprehension performance including anxiety (Chen et al, 2016;Tsai & Lee, 2018), motivation (Galgao, 2016), self-efficacy beliefs (Shehzad et al, 2019), multiple intelligence (Rostami Abu Saeedi & Jafarigohar, 2019;Zahedi & Moghaddam, 2016), critical thinking (Fahim & Barjesteh, 2018), and reading enjoyment (Tavsancil, Yildirim, & Bilican Demir, 2019). Despite the keen interest of researchers regarding the association of psychological variables with EFL reading comprehension performance, there is paucity of research involving a well-researched psychological variable in other fields, i.e., boredom.…”

Section: Reading Comprehension Performancementioning

confidence: 99%

Do reading boredom and reading boredom coping strategies predict reading comprehension performance? An empirical investigation of Saudi EFL learners

Shehzad

Ahmed

Razzaq

et al. 2020

Indonesian J. Appl. Linguist.

View full text Add to dashboard Cite

Boredom is a well-researched concept in various contexts; nonetheless, there is scarceness of research related to the relationship of boredom with reading comprehension performance in EFL context. Therefore, this study intends to determine the connection between reading boredom and reading comprehension performance by employing reading boredom coping strategies as a mediator. A quantitative research approach, and a cross-sectional and correlational research design was employed to conduct this study. Questionnaires and a reading comprehension test were used to collect data from 306 Saudi EFL students. Findings indicated that reading boredom showed a significant but negative relationship with reading comprehension performance. Also, reading boredom was positively and significantly related to reading boredom coping strategies. Moreover, reading boredom coping strategies showed a positive and significant relationship with reading comprehension performance. Lastly, findings indicated that reading boredom coping strategies mediated the association between reading boredom and reading comprehension performance. On the basis of aforementioned findings, numerous recommendations for EFL students, teachers, and policymakers were offered.

show abstract

Direct and Indirect Effects of Learning Strategies and Reading Enjoyment on PISA 2009 Reading Performance

Cited by 27 publications

References 30 publications

The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

Do reading boredom and reading boredom coping strategies predict reading comprehension performance? An empirical investigation of Saudi EFL learners

Contact Info

Product

Resources

About