Direct and Indirect Effects of Perceived Risk and Website Reputation on  Purchase Intention

Tangmanee, Chatpong; Rawsena, Chayanin

doi:10.20525/ijrbs.v5i6.539

Cited by 13 publications

(13 citation statements)

References 21 publications

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“…It could be seen from the pvalue of both variables which had values less than 0.05 (0.0019 and 0.0017). This was in line with studies conducted by [30] [12]…”

Section: H the Indirect Effect Of Perceived Reputation And Risk On Psupporting

confidence: 93%

Factors Influencing Online Purchase Intention: The Mediating Role of Customer Trust (a Study Among University Students in Jakarta)

Rahayu¹,

Saparudin²,

Hurriyati³

2020

Proceedings of the 3rd Global Conference on Business, Management, and Entrepreneurship (GCBME 2018)

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The growth of e-commerce market in Indonesia rises rapidly. With the number of internet users reaching 143.26 million people or about 54.68 % of the total population in Indonesia in 2017, it becomes potential mar-ket for the future. Because of these significant numbers of users, it is important to understand factors affect-ing consumers purchase intention in online shopping. The previous study indicated that trust was considered a key factor affecting consumers purchase intention. This study explored the influence of perceived risk and reputation on perceived trust and consumer purchase intention. The empirical result obtained in a sample of 152 users that had previously visited several online vendor websites indicated that online purchase intention was influenced positively by perceived risk and perceived trust, perceived trust was positively influenced by perceived risk and perceived reputation and trust mediated the relationship between perceived risk and per-ceived reputation to purchase intention.

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“…It could be seen from the pvalue of both variables which had values less than 0.05 (0.0019 and 0.0017). This was in line with studies conducted by [30] [12]…”

Section: H the Indirect Effect Of Perceived Reputation And Risk On Psupporting

confidence: 93%

Factors Influencing Online Purchase Intention: The Mediating Role of Customer Trust (a Study Among University Students in Jakarta)

Rahayu¹,

Saparudin²,

Hurriyati³

2020

Proceedings of the 3rd Global Conference on Business, Management, and Entrepreneurship (GCBME 2018)

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“…Selain website quality, purchase intention juga dipengaruhi oleh website reputation. Website reputation adalah persepsi positif konsumen terhadap sebuah website yang dihasilkan dari pengalaman konsumen dalam menggunakan website tersebut (Tangmanee & Rawsena, 2016). Website dengan reputasi yang baik akan mendorong konsumen untuk berbelanja pada website tersebut (Tangmanee & Rawsena, 2016;Kim & Lennon, 2013).…”

Section: Pendahuluan Latar Belakangunclassified

“…Website reputation adalah persepsi positif konsumen terhadap sebuah website yang dihasilkan dari pengalaman konsumen dalam menggunakan website tersebut (Tangmanee & Rawsena, 2016). Website dengan reputasi yang baik akan mendorong konsumen untuk berbelanja pada website tersebut (Tangmanee & Rawsena, 2016;Kim & Lennon, 2013). Purchase intention juga dipengaruhi oleh persepsi risiko konsumen terhadap website yang dikunjunginya.…”

Section: Pendahuluan Latar Belakangunclassified

“…Purchase intention juga dipengaruhi oleh persepsi risiko konsumen terhadap website yang dikunjunginya. Perceived risk adalah persepsi konsumen terhadap ketidakpastian ketika bertransaksi pada sebuah website (Tangmanee & Rawsena, 2016). Semakin tinggi risiko sebuah website yang dipersepsikan oleh konsumen, maka akan semakin rendah niat beli konsumen pada website tersebut (Li, Kim & Park, 2007).…”

Section: Pendahuluan Latar Belakangunclassified

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Pengaruh Website Quality, Website Reputation Dan Perceived Risk Terhadap Purchase Intention Pada Perusahahaan E-Commerce

Jundrio

Keni

2020

JMIEB

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Tujuan penelitian ini adalah untuk menguji secara empiris pengaruh kualitas website, reputasi website dan persepsi risiko terhadap minat beli dari pengunjung website atau aplikasi e-commerce. Penelitian ini menggunakan metode sampling non probability dengan teknik convenience sampling. Sampel berjumlah 203 responden yang mayoritas adalah karyawan BUMN, PNS atau swasta. Partial Least Squares – Structural Equation Model (PLS – SEM) digunakan untuk melakukan analisis data dengan menggunakan softwate Smart PLS 3.3.0. Hasil penelitian ini menunjukan bahwa perusahaan telah memiliki kualitas website dan reputasi website yang baik, sehingga kualitas website dan reputasi website memiliki pengaruh positif terhadap minat beli. Hasil penelitian ini juga menunjukkan bahwa perusahaan dipersepsikan sebagai website/aplikasi dengan risiko netral, sehingga persepsi risiko tidak memiliki pengaruh terhadap minat beli. Penelitian ini menyarankan agar perusahaan mempertahankan dan meningkatkan kualitas website dan reputasi website untuk meningkatkan minat beli pengunjung. Dan dikarenakan perusahaan adalah platform e-commerce yang bekerja sama dengan penjual dan kurir pihak ketiga, maka perusahaan agar menetapkan peraturan yang tegas untuk menjamin potensi risiko yang minimal pada saat transaksi. The purpose of this research is to investigate the effects of website quality, website reputation and perceived risk on purchase intention towards visitors of e-commerce website or application. This research uses non probability sampling method with convenience sampling technique. The sample number is 203 respondents which mostly are state-owned, public or private sector employees. Partial Least Squares – Structural Equation Modeling (PLS – SEM) is used to analyze research data by using Smart PLS 3.3.0 software. The findings show the company already has good website quality and good website reputation and therefore website quality and website reputation have positive effects on purchase intention. The findings also show that the website/application is perceived as non risky website/application and therefore perceived risk has no effect on purchase intention. The findings suggest that the company should maintain and enhance its website quality and website reputation in order to increase visitors’ purchase intention. And since the company is an e-commerce platform that has agreements with third-party sellers and courier services, it has to establish rigid standard operating procedures to ensure the minimalization of potential risk during transactions.

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“…The basic theory of Kotler and Keller (2016: 195) which states that the buying decision-making process is based on cognitive and emotional influences should be expanded and more contextualized to the online environment. In addition, a study by Tangmanee and Rawsena (2016) found that trust is the key factor in e-commerce. Specific studies that focus on e-marketplace by Sfenrianto et al (2018) found that trust is one of the important factors and Prihastomo et al's (2018) mentions trust as the most important factor of the e-marketplace.…”

Section: Introductionmentioning

confidence: 99%

Factors affecting prospective entrepreneurs to utilize e-marketplace

Hatammimi

Purnama

2022

IJRBS

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Currently, e-marketplace utilization grows significantly both on the buying side as well as on the selling side. However, the complete utilization rate is still low. Hence, this study investigates the factors considered by the prospective entrepreneurs to utilize the e-marketplace. The purpose of this study is also to find out the most potential e-marketplace to be employed by the prospective entrepreneurs. This study distributes questionnaires by using a convenience sampling technique to the 285 students at a business school. This study applies the Importance Performance Analysis and Correspondence Analysis methods to process the data gathered. It is found that the trust factor becomes the least important factor as well as the worst performance factor at the same time. On the other hand, the technical factor becomes the most important factor and the environmental factor is recorded as the best performance factor. To utilize e-marketplace, prospective entrepreneurs pay the highest attention to several indicators such as latency, user friendly, marketing, supply chain, price competitiveness, service quality, support/helpdesk, and bank transfer. Furthermore, Tokopedia and Shopee are rated as the best e-marketplaces. This study illuminates the prospective entrepreneurs’ consideration toward e-marketplace utilization; hence the platform owner can make a better service. The findings of the study will inspire the preparation steps for entrepreneurs to start their businesses and enrich the online consumer buying decision theory.

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Direct and Indirect Effects of Perceived Risk and Website Reputation on Purchase Intention

Cited by 13 publications

References 21 publications

Factors Influencing Online Purchase Intention: The Mediating Role of Customer Trust (a Study Among University Students in Jakarta)

Factors Influencing Online Purchase Intention: The Mediating Role of Customer Trust (a Study Among University Students in Jakarta)

Pengaruh Website Quality, Website Reputation Dan Perceived Risk Terhadap Purchase Intention Pada Perusahahaan E-Commerce

Factors affecting prospective entrepreneurs to utilize e-marketplace

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