Structured AbstractPurpose: Direct Digital Manufacturing (DDM) is conceived of as either disrupting the entire manufacturing economy or merely enabling novel production. Between these extremes, we introduce an alternative where DDM coexists with and complements traditional mass production. When multiple parts run across one manufacturing line, DDM can isolate variability associated with low volume part production and may be preferred to mass production despite being expensive. If DDM complements rather than cannibalizes mass production, this alters our understanding of who adopts DDM, the products built with DDM, and DDM's long-term supply chain implications. Design/methodology/approach: This invited article explores a DDM rollout scenario and qualitatively assesses potential supply chain reconfigurations. Findings: Our analysis recognizes that existing manufacturers with heterogeneous bills-ofmaterial may develop DDM capabilities to isolate disruptive, low-volume production from scalable mass production. Developing DDM competence and raw material scale advantages, these manufacturers become the locus of change in a manufacturing landscape increasingly characterized by multi-product DDM supercenters. Originality/Value: Extant research largely focuses on two potential reasons for DDM adoption: cost-per-unit and time-to-delivery comparisons. We explore a third driver: DDM's capacity to isolate manufacturing variability attributable to low volume parts. Relative to the extant literature, this suggests a different DDM rollout, different adopters, and a different supply chain configuration. We identify mass manufacturing variability reduction as the mechanism through which DDM may be adopted. This adoption trajectory would eventually enable a supply chain transition in which spare parts inventory migrates from finished goods at proprietary facilities to raw materials at generalized DDM supercenters. 1 Direct digital manufacturing is also commonly called 3D printing. We use both interchangeably. The literature has also used the terms "additive manufacturing" and "rapid manufacturing."
4We propose a middle-of-the-road scenario where manufacturers with complex billsof-material will adopt 3D printing to extract additional scale advantages from traditional manufacturing. Hence, product variability, in addition to product launch (Khajavi et al. 2015) is a pivotal antecedent for the co-location of traditional manufacturing and DDM. Demand for specialized products and demand from specialized geographies will reduce 3D printing's raw materials costs (Ruffo, Tuck & Hague 2007), and advance 3D printing technology. We propose that resulting cost reductions and quality improvements will make 3D printing viable for urgent, otherwise disruptive production in existing manufacturing facilities.Manufacturers will allocate expedite orders for low and sporadic demand parts to 3Dprinting, reducing setup and changeover on traditional production lines.3D printing-adopting manufacturers will imprint early 3D printing technological developme...