This study presents an effective control strategy for regulating the DC-link voltage in a variable-speed direct-driven (DD) wind energy conversion system (WECS) using a permanent magnet vernier generator (PMVG). To do this, at first, the overall system is configured using back-to-back (BTB) voltage source converters, and the whole system’s dynamical equations are modeled and presented. Following that, a non-linear sliding mode control strategy is introduced as the grid-side converter’s DC-link voltage controller to improve the dynamic performance of the PMVG system and achieve the stable power transfer with the grid. To accomplish this, a proportional and integral (PI)-based sliding surface is designed, and a hybrid reaching law is proposed to suppress chattering and deliver a faster response of DC-link voltage with negligible steady-state tracking error. Finally, the effectiveness and superiority of the proposed control strategy are validated through comparisons with existing methods using simulation and experimental results from a 5-kW PMVG system.