2020
DOI: 10.1200/edbk_279963
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Direct-to-Consumer Advertising for Cancer Centers and Institutes: Ethical Dilemmas and Practical Implications

Abstract: In the United States, many cancer centers advertise their clinical services directly to the public. Although there are potential public benefits from such advertising, including increased patient awareness of treatment options and improved access to care and clinical trials, there is also potential for harm through misinformation, provision of false hope, inappropriate use of health care resources, and disruption in doctor–patient relationships. Although patient education through advertising is appropriate, mi… Show more

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Cited by 11 publications
(6 citation statements)
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References 35 publications
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“…This increased awareness can speed diagnosis and treatment of AD and decrease the negative stigma associated with skin disease; similar to that observed with other medical conditions. 29 This study was limited by a lack of quantitative data about diagnostic accuracy and severity assessment across the 32 centers. Future studies should be conducted to determine the effectiveness of the centers' implementations.…”
Section: Resultsmentioning
confidence: 99%
“…This increased awareness can speed diagnosis and treatment of AD and decrease the negative stigma associated with skin disease; similar to that observed with other medical conditions. 29 This study was limited by a lack of quantitative data about diagnostic accuracy and severity assessment across the 32 centers. Future studies should be conducted to determine the effectiveness of the centers' implementations.…”
Section: Resultsmentioning
confidence: 99%
“…50,51 Similar to direct-to-consumer marketing of other anticancer therapies, this has the power to influence patient perceptions of proton therapy, resulting in potentially inaccurate patient perspectives about the value of proton therapy for their cancer and further complicating physicians' ability to balance patient-centered care with expert judgment. 52…”
Section: Marketingmentioning
confidence: 99%
“…F. Hlubocky ir kt. [15] nustatė, kad asmenys, sergantys onkologine liga ir šeimos nariai yra ypač pažeidžiami dėl dviejų dalykų: baimės ir nerimo, kurie susiję su ligos diagnoze, ir dėl įvairių paslaugų poreikio, kad būtų suteikta visapusė priežiūra. M. Tippy [16], nagrinėjusi psichosocialinius vėžio aspektus vaikams ir jų šeimoms pažymi, kad kaip ir bet kuri gyvybei pavojinga liga, vaikų vėžys trukdo normalios vaikystės ir paauglystės raidos etapams ir šeimų gebėjimui efektyviai veikti.…”
Section: įVadasunclassified