2000
DOI: 10.1377/hlthaff.19.2.110
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Direct-To-Consumer Prescription Drug Advertising: Trends, Impact, And Implications

Abstract: We provide an overview of what is known about the impact of direct-to-consumer (DTC) advertising of prescription drugs. Specifically, we explore the historical trends that led to the industry's increasing use of this form of promotion. Then, using the published literature to date, we review the impact of DTC advertising on the consumer, the medical profession, and the health care system. We conclude by offering policy suggestions for how the pharmaceutical industry can promote its products more responsibly, ho… Show more

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Cited by 332 publications
(272 citation statements)
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“…This has raised concerns that the DSHEA guidelines may not be followed and moreover may confuse consumers. 18 Although health care professionals know how to access clinical trial results and have access to reliable information about herbal products, this information may not reach the consumer because most patients do not discuss their herbal medication use with their health care professionals. 1 In addition, approximately half of consumers believe that their physicians are prejudiced against supplement use.…”
mentioning
confidence: 99%
“…This has raised concerns that the DSHEA guidelines may not be followed and moreover may confuse consumers. 18 Although health care professionals know how to access clinical trial results and have access to reliable information about herbal products, this information may not reach the consumer because most patients do not discuss their herbal medication use with their health care professionals. 1 In addition, approximately half of consumers believe that their physicians are prejudiced against supplement use.…”
mentioning
confidence: 99%
“…First, it makes consumers believe they suffer from a condition that can and should be treated by using a drug, a condition that otherwise would have gone unnoticed and for which treatment would not have been required or for which other forms of treatment are just as effective, if not more so (e.g., psychotherapy for depression). Second, for a given condition or disease patients often request a particular brand-name drug although a much cheaper and sometimes more effective and safer generic version is available (Wilkes et al 2000).…”
Section: Advertising and Marketingmentioning
confidence: 99%
“…2 To reinforce the magnitude of the problem in the United States, current per-capita drug spending is more than $300 per year, an all-time high. 5 Interestingly, the European counterpart of the Food and Drug Administration (FDA), the European Agency for the Evaluation of Medicinal Products, has worked to minimize similar mistakes in prescribing the wrong drug by insisting that new drug names coming to market differ from existing names by at least three letters. 6 Various organizations in the United States work to prevent confusing new names of medications from coming to market.…”
Section: Patient Safety Officementioning
confidence: 99%