“…People tend to communicate as if others shared their category norms (Pratto, Korchmaros, et al, ) and expect comparisons to be framed the same way as they would spontaneously frame them (Roese, Sherman, & Hur, ). When people cannot, or do not, obey these conventions, communication is impaired (Pratto, Korchmaros, et al, ) and cognitive attention is aroused (Holbrook, Krosnick, Carson, & Mitchell, ; Roese et al, ). Accordingly, comparisons that adhere to linguistic conventions for the respective context should communicate the impression that everything is normal and how it is supposed to be, whereas comparisons that violate these conventions should disrupt the usual flow of communication, including the subtle reinforcement of beliefs about gendered status and power resonating with a conventional framing.…”