Directive Acts in Onward Film by Dan Scanlon

Kumala, Zuhrotunnisa Elviana Indah; Rohmah, Zuliati

doi:10.15575/call.v3i2.14878

Cited by 4 publications

(1 citation statement)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Furthermore, the example is shown as below. "Ugh, well come on in, rest your haunches for a minute" (Kumala & Rohmah, 2021) e.…”

Section: Permittingmentioning

confidence: 99%

An Analysis of Directive Speech Acts in “XO, Kitty” Television Series

Sidabutar,

Johan

2023

IDEAS

View full text Add to dashboard Cite

This research aimed to revealed the types of directive speech act in “XO, Kitty” Television series. Directive speech acts is about getting other people to do some certain actions that the speaker intended to, and it has several types which are commanding, requesting, asking, permitting, advising, inviting, and prohibiting (Searle, 1979). Also, descriptive qualitative research theorized by Creswell (2014) was applied in this research. In addition, the observational method and non-participatory technique by Sudaryanto (2015) were applied for collecting the data. Next, analyzing data was done by applying the “Metode padan” and “Teknik pilah pembeda” by Sudaryanto (2015). The result of this research showed that there were seven types of directive speech act revealed with 14 data found consisted of 2 data of commanding, 2 data of requesting, 4 data of asking, 1 data of permitting, 2 data of advising, 2 data of inviting, and 1 data of prohibiting. Last, the highest type of directive speech act found in the research was asking, and the least found were permitting and prohibiting.

show abstract

“…Furthermore, the example is shown as below. "Ugh, well come on in, rest your haunches for a minute" (Kumala & Rohmah, 2021) e.…”

Section: Permittingmentioning

confidence: 99%

An Analysis of Directive Speech Acts in “XO, Kitty” Television Series

Sidabutar,

Johan

2023

IDEAS

View full text Add to dashboard Cite

show abstract

Directive Acts in International Legal Discourse: Scale of Illocutionary Force Intensity

Kravchenko,

Pozhar

2023

Mìžnar. fìlol. čas.

View full text Add to dashboard Cite

The article introduces an eight-component taxonomy of directives in international legal discourse, depending on the degree of illocutionary force, based on the criteria of illocutionary markers, directive force mitigators and modifications of the prototypical structure of directives. The research integrates the methods of speech act analysis, tools of the theory of mitigation and discourse analysis. An eight-point degree of intensity distinguishes directives with the verbs "shall" and "must" to indicate obligations in the performative part of the prototypical structure of directives. The seventh-point degree is marked by “should” to designate recommendation. Explicit directives extended with hedges specifying possibilities of the norm adaptation in favor of the capabilities of states fall under the sixth position. The fifth degree of intensity is typical for acts marked with adjectives indicating the urgency of action. The fourth position on the scale of deintensification pertains to directives with obligative verbs in the passive construction of the propositional component, with the performative component being omitted. Directives occupying the third position on the scale of illocutionary force intensity are marked, in addition to the omitted performative component, with hedges that allow for deviation from the norm in application. A two-point degree of intensity distinguishes acts with an omitted performative component in which the position of the phrasal subject is taken by nominations of the object of obligations, instead of legal subjects. Directives with an omitted performative component, where the legal subject is replaced by the designation of the object of the directive action and the performative verb is replaced by an indirect marker of obligation, occupy the first position in terms of de-intensified illocutionary force level.

show abstract

Multimodal Advertising: Semiotic and Cognitive-Pragmatic Aspects

Kravchenko,

Yudenko

2023

Mìžnar. fìlol. čas.

View full text Add to dashboard Cite

The article focuses on the analysis of the multimodal advertising of the Nokia brand from a semiotic and cognitive-pragmatic perspective. The aim of the article is to identify the secondary signifieds of the brand discourse and the features of their actualization through verbal, visual, and auditory advertising modes. This goal is achieved through several tasks, including identifying connotations related to the auditory mode in the context of its intertextuality; specifying secondary signifieds actualized by visual metaphors; determining the interface of pragmatic and cognitive parameters in visual metaphors; justifying the role of secondary signifieds in constructing the target consumer identity of the Nokia brand. It is found that key secondary signifieds constitutive of the brand discourse are connotative meanings such as "self-expression," "inspiration," and "classicism." These connotations, embodying the motivational needs of the target consumer identity of Nokia, are intended to displace the primary signifieds associated with the functional purpose of the brand's products as mobile communication devices. Visual and verbal images of classical guitar and violin, as well as auditory intertextual borrowing of a classical melody in the brand's ringtone, are used to create secondary signifieds that metonymically connect the brand with classical music and inspiration. These secondary signifieds appeal to two types of consumer identities: those with motivational needs for self-realization and creativity and those with needs for continuity, traditions, and stability. Images of classical musical instruments serve as source spaces for visual metaphors and intertextuality, in blends of which the secondary signifieds of the brand discourse are reconstructed. The reconstruction of signifieds is carried out through discursive implicatures, establishing the quantity, transparency, quality, and coherence of information disrupted by metaphors or intertextuality as means associated with deviations from cooperative maxims. The restored implicatures shape propositional-locutionary content, which, in the elaboration stage of the blend, takes on illocutionary forces of an indirect commissive act—promising to satisfy the motivational needs of the target audience in self-expression, heritage, and traditions—and an indirect directive, urging to fulfill these motivational needs through the acquisition of the brand's products.

show abstract

Directive Acts in Onward Film by Dan Scanlon

Cited by 4 publications

References 3 publications

An Analysis of Directive Speech Acts in “XO, Kitty” Television Series

An Analysis of Directive Speech Acts in “XO, Kitty” Television Series

Directive Acts in International Legal Discourse: Scale of Illocutionary Force Intensity

Multimodal Advertising: Semiotic and Cognitive-Pragmatic Aspects

Contact Info

Product

Resources

About