Directive Speech Actions on Ads/Banners in Public Space and Its Relevance as Teaching Material for Advertising Text for Grade VIII Junior High School Students

Abstract

This study aims to identify and describe the directive utterances contained in economic, political, and social banners to be used as teaching materials for advertising texts, slogans, and posters for class VII SMP. This research uses a qualitative descriptive method. Data analysis in this study used a pragmatic approach. The data collection method used is note taking, and uses a triangulation technique as a test for the validity of the data. The results of this study are directive speech acts obtained in economic, political, and social banners, there are 35 directive utterances which have been classified into 5 types. The directive speech acts obtained in this study were 13 utterances of commanding, 8 utterances of advising, 7 utterances of recommending, 4 utterances of asking, 3 utterances of begging.