Directive Speech Acts in Kartasura Junior High School Students’ Conversations and Their Implementation in Learning Advertising Texts

Abstract

The purpose of this article is to identify the forms of directive speech acts in students' conversations at SMP Muhammadiyah 1 Kartasura and describe their implementation in learning ad texts. This research employed both descriptive and qualitative methods. Data collection utilized observation and documentation methods. Data analysis used the pragmatic identity technique. The validity of the data was tested using theory triangulation. This study found various forms of directive speech acts: order, advice, prohibition, invitation, request, and criticism. The results were implemented as learning materials for class VIII, phase D, advertising text writing elements. Learning Achievement (CP): students are able to write ideas, thoughts, views, directions, or written messages for various purposes logically, critically, and creatively. Learning Objectives (TP): identify the contents of ad text, create ad text, and explain the content and structure of ad text.