“…Private companies not only pursue market opportunities in disasters but also contribute through charitable response activities (McKnight & Linnenluecke, 2016), and the third peril of public–private disaster cooperation concerns business donations to the public response. Donations in disasters may be driven by companies' strategic motives to demonstrate goodwill, look socially responsible (Patten, 2008, p. 599), and gain reputational benefits (Adekola & Clelland, 2020, p. 51) and positive marketing exposure (Givens, 2020, p. 177) in the hope that market will reward them (Muller & Kräussel, 2011, p. 912).…”