Virtual conservation emphasizes access to information, user involvement, object preservation, and restoring the original ambiance of conserved or rebuilt things using technology during COVID-19. This study utilizes AR to create the City of Sawahlunto AR Conservation Map and then designs and tests the app's content and functionality using Media Richness Theory. The study involves R&D employing the Multimedia Development Life Circle model and an exploratory sequential mixed-methods. The City of Sawahlunto AR Conservation Map AR has augmentation, interaction, and registration. This study contributes to Media Richness Theory and Virtual Tourism and has practical implications for destination sustainability, carrying capacity, and over-tourism.