“…Given the importance of this, regulators often mandate disclosure by financial service providers. However, although disclosure aids decision-making, skeptics argue that cognitive biases related to bounded rationality hinder consumers from making optimal decisions when presented with excessive or complex information (Mikoni, 2020). Acknowledging this limitation, studies have looked into ways to improve the effectiveness of disclosure by making it simpler (Perry and Blumenthal, 2012), more salient (Salisbury and Zhao, 2020;Seira et al, 2017), more timely (King and Singh, 2018) and more personal (Busch, 2019).…”