Disco clothing, female sexual motivation, and relationship status: Is she dressed to impress?

Grammer, Karl; Renninger, LeeAnn; Fischer, Bettina

doi:10.1080/00224490409552214

Cited by 140 publications

(94 citation statements)

References 29 publications

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“…That is, across cultures and history, 9 women have perpetually competed with female rivals for the attention of men by trying to enhance their physical attractiveness and sexiness (Buss 1988;Etcoff 1999;Grammer et al 2004), especially through clothing and other fashion apparel (Saad 2007;Tooke and Camire 1991). Given that the potential payoffs associated with attractiveness enhancement are greatest when conception probability is highest, we hypothesized that women at high fertility should be more likely to choose products that enhance their sexiness and appearance.…”

Section: Ovulation and Product Choicementioning

confidence: 99%

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

Durante¹,

Griskevicius²,

Hill³

et al. 2011

J Consum Res

259

163

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Recent research shows that women experience nonconscious shifts across different phases of the monthly ovulatory cycle. For example, women at peak fertility (near ovulation) are attracted to different kinds of men and show increased desire to attend social gatherings. Building on the evolutionary logic behind such effects, we examined how, why, and when hormonal fluctuations associated with ovulation influenced women's product choices. In three experiments, we show that at peak fertility women nonconsciously choose products that enhance appearance (e.g., choosing sexy rather than more conservative clothing). This hormonally regulated effect appears to be driven by a desire to outdo attractive rival women. Consequently, minimizing the salience of attractive women who are potential rivals suppresses the ovulatory effect on product choice. This research provides some of the first evidence of how, why, and when consumer behavior is influenced by hormonal factors.

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Section: Ovulation and Product Choicementioning

confidence: 99%

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

Durante¹,

Griskevicius²,

Hill³

et al. 2011

J Consum Res

259

163

View full text Add to dashboard Cite

show abstract

“…Howeveu, theue aue hints that women tuy to enhance theiu sexual attuactiveness duuing the cycle. A study on moue than 300 women uevealed uelationships between clothing stuategies, sexual motivation, and houmone concentuations (Guammeu et al, 2004). Sheeu clothing (mateuial is veuy light and delicate) and sexual motivation was uelated, wheueas salivauy estuadiol concentuation weue couuobouated with skin display and clothing tightness.…”

Section: Women Advertising During Different Cycle Phasesmentioning

confidence: 99%

Sexual attractiveness: a comparative approach of morphological, behavioral neurophysiological signaling in women and nonhuman primate females

Wallner

Windhager

Schaschl

et al. 2017

Preprint

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This comprehensive review focuses on comparative data in nonhuman primates and humans in relation to signaling secondary sex characteristics (SSC), sexual behavior, and neurophysiology of sexuality during the female cycle. Obviously, sexual activities of primates are not limited to specific cycle phases. In higher evolved primate species no distinction can be drawn between sexual interactions as a prerequisite for reproduction or as a pleasurable tool. However, cyclic depended changes of body morphology and behavior, such as feeding, risk taking, mood changes, are documented for both groups.Neurophysiologically, homologous brain areas, sex steroids and receptor compartments are involved in mediating sexual and pleasure during all cycle stages. The interaction between the subcortical reward system and the social brain network and its projection to the prefrontal cortex are of importance. The advertising of SSC indicate analogous strategies between human one male social units and multifemale-multimale groups in nonhuman primates. Women do advertise SSC permanently after the onset of puberty. In contrast, some nonhuman primate species express attractive signals during specific cycle stages and prolong them beyond fertile periods. The physiological and morphological nature of primate SSC and their flexibility of expression in relation to their information content for males will be discussed during different cycle periods for both groups. Because

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“…This may be because clothing style communicates information about om n's mating behaviors and intentions. Grammer, Renninger, and Fischer (2005) found that women who self-reported that they were motivated to attend a nightclub to flirt or to find a partner for sex also tended to wear more semi-transparent clothing. Women make greater efforts to augment their beauty and choose to wear more revealing, fashionable, and red clothing during the fertile phase of the ovulatory cycle (Beall & Tracy, 2013;Durante, Li, & Haselton, 2008;Haselton, Mortezaie, Pillsworth, Bleske-Rechek, & Frederick, 2007), when their sexual desire peaks (e.g.…”

Section: Introductionmentioning

confidence: 99%

Hijab and “Hitchhiking”: A Field Study

Pazhoohi¹,

Burriss

2015

Evolutionary Psychological Science

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In the West, the style of a woman's dress is perceived as a cue to her sexual behavior and influences the likelihood that a man will initiate conversation with the woman or offer her assistance. Hijab, or Islamic veiling, varies in the extent to which it reveals skin and body shape; the style a woman adopts affects her attractiveness to men. To test whether women who wear more liberal or conservative forms of hijab are more likely to be offered help by men, we observed Iranian motorists in a 'hitchhiking' situation. Here we show that a young female confederate, standing beside a road and in view of motorists but not actively soliciting assistance, was more likely to be offered a ride when she wore a headscarf and close-fitting garments (liberal dress) rather than a full body veil (chador, conservative dress). When the woman wore liberal dress, 21.4% of motorists offered a ride; only 3.9% of motorists offered a ride to the woman when she wore conservative dress-a significant difference. All drivers were men. This small to medium effect is substantially larger than those reported in similar studies in Europe, and extends previous research on male helping behavior and female attractiveness to Iran, a nation where courtship behavior and dress are constrained by stricter social mores and laws than apply in the West.

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Disco clothing, female sexual motivation, and relationship status: Is she dressed to impress?

Cited by 140 publications

References 29 publications

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

Sexual attractiveness: a comparative approach of morphological, behavioral neurophysiological signaling in women and nonhuman primate females

Hijab and “Hitchhiking”: A Field Study

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