Disconnect to Connect to Different Age Group Customers

Abstract

The present study aimed to identify the inabilities of service firms to connect to different age group customers whilst the era of smart technologies. Despite various service innovations customer services seem to be worsening across the world. It is imperative to understand different age group customers' experiences while using smart technologies to address current customer strategies and practices in the service sector. The study adopted the CIT method to collect participants’ experiences who were using smart technologies in various service settings. The study indicates that how staff and top management personnel of service firms are using smart technologies as a shield to avoid human contact with their customers presently. Additionally, the study highlights the relevance of people, empathy, and interactive marketing practices for improving services even in the era of smart technologies. It means that service firms should connect more and more customers through various smart technologies but get themselves disconnected from these technologies to keep a direct human interaction.

Determining banking service attributes from online reviews: text mining and sentiment analysis

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Leisure time posts on WhatsApp status drive travel and tourism consumption

“…These platforms help users who search for information to plan their trips. Social networking sites are considered the most reliable option for getting such information, where people connect closely with their friends, relatives, family members and peers (Agrawal and Mittal, 2022; Schroeder and Pennington-Gray, 2015). Notably, these platforms played a vital role in disseminating information during the coronavirus disease 2019 (COVID-19) pandemic (Agrawal, 2022; Zorlu et al , 2022).…”

Small Savings Scheme of the Post Office and Savings Habit of People: The Role of Financial Consultant

“…People want safe and secured products with a convenient way of payment and guaranteed return along with a capital appreciation, for which they prefer fixed deposits in banks, followed by postal savings schemes, insurance, and government securities (Chawla & Joshi, 2021; Mittal & Aggarwal, 2022). Investors’ level of knowledge, skill, overall experience and experience intensification (Sivakumar & Rajadurai, 2021), and attitude play an important element in framing financial decisions (Agbo & Abu, 2020; Bhatia et al, 2021; Gumus & Dayioglu, 2015; Singh & Rahman, 2018).…”