“…Lately, the significance of interorganisational cultural fit on firm performance is recognised in the supply chain management literature (Whitfield and Lenderos, 2006), few empirical studies focus on the influence of interorganisational cultural fit on strategic buyer-supplier relationship performance (Winklhofer et al, 2006). Yet, firms are increasingly forming strategic buyer-supplier relationships to achieve success (Chen and Paulraj, 2004;Dyer, 2000;Krause et al, 1998;Phillips et al, 2006) with inter-organisational cultural fit recognised as an essential ingredient within these relationships to achieve success (Fawcett et al, 2008;Lau and Goh, 2005;McHugh et al, 2003). Many papers discussing strategic buyer-supplier performance make fleeting or inferential references to the significance of cultural fit in achieving increased and sustained performance but most do not focus specifically on or develop the concept (Barringer and Harrison, 2000;Lamming, et al, 2004;Prahinksi and Benton, 2004).…”