2016
DOI: 10.1007/978-3-319-45234-0_46
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Discourse Analysis of Blogs: Analyzing Language to Maximize the Value of Consumption-Oriented Blogs as Data Source

Abstract: The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a rout… Show more

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Cited by 6 publications
(2 citation statements)
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References 34 publications
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“…After the required data has been documented, the next step is to analyze the data. This data analysis process uses the discourse analysis method following Bosangit et al, [57]. This way of analysis is considered the appropriate method to analyze the data in order to get the answers of the proposed questions.…”
Section: Methodsmentioning
confidence: 99%
“…After the required data has been documented, the next step is to analyze the data. This data analysis process uses the discourse analysis method following Bosangit et al, [57]. This way of analysis is considered the appropriate method to analyze the data in order to get the answers of the proposed questions.…”
Section: Methodsmentioning
confidence: 99%
“…With respect to communication, it is regarded as the backbone of all organizations that shape the organizational structure (Boden, 1994). It is interesting to concern that literature highlights business discourse and organizational communication (e.g., Ehlich & Wagner, 1995;Gotti & Gillaerts, 2005;Trosborg & Jorgensen, 2005).…”
Section: Organizational Communication Web and Blog Discoursementioning
confidence: 99%