Discourse and affect

Milani, Tommaso M.; Richardson, John

doi:10.1080/10350330.2020.1810553

Cited by 32 publications

(11 citation statements)

References 16 publications

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“…As such, she shakes the tradition according to which loudness and rage are low, 'uncivilized' feelings that demand social control (Elias 1978(Elias [1939). In line with the position held by other authors such as Milani and Richardson (2021), she claims that it is impossible to understand the politics of refusal without addressing its affective loading and agentive character. Borba (2021) ratifies this position by dissecting the incident in the Brazilian Parliament when an openly gay congressman spat at Jair Bolsonaro in reaction to his homophobic behaviour.…”

Section: Enough Bleeding Enough Cryingmentioning

confidence: 58%

Language, gender and sexuality in 2021

Fabrício

2022

Gender and Language

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This year-in-review addresses the way violence and civil unrest manifested intensely in 2021, at the two-year mark of the Covid-19 pandemic, by inspecting the local dramas various authors re-narrate through the lenses of gender, sexuality and their semiotic performances. Three focal points organise the literature recontextualised here. First is the study of the lingering effects of cisheteropatriarchy in different contexts. Second, while forging a diagnosis of the present, the texts reviewed here address ongoing practices that defy the persistent colonial gaze. Third, they propose future paths that follow the decolonial route now at the centre of language, gender and sexuality research. Overall, the works resonate with the sound of the past, the fury of the present and the hope for the future. While transitioning forward with actions set forth today, they reimagine colonial yesterdays. As such, they indicate the chronotopic mobility of power-resistance performances.

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Section: Enough Bleeding Enough Cryingmentioning

confidence: 58%

Language, gender and sexuality in 2021

Fabrício

2022

Gender and Language

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“…This study thus answers calls for more critical-multimodal research that examines affect as discursive practice and its social effects (Glapka, 2019; Milani and Richardson, 2021) particularly within contemporary genres of mediated political communication such as social media videos. The study not only furthers our understanding of how affect is semiotically afforded through the deployment of various modes, e.g.…”

Section: Literature Reviewmentioning

confidence: 86%

Affective governance as multimodal discursive practice in Singapore’ COVID-19 vaccination video

Weninger

2022

Multimodality & Society

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Drawing on scholarship on affective-discursive practice and employing a critical multimodal analytic approach, this paper examines how an official vaccination campaign video from Singapore affectively engages with audiences through the construction of various social relationships and identities. Analysis of the multimodal images identifies four salient themes in the video: (1) a harmonious neighborhood comprising inter-ethnic friendships, (2) a paternalistic father-child relationship, (3) a male-dominant family model, and (4) a nostalgic past-present relationship. The analysis shows that affect is discursively mobilized in the orchestration of embodied modes, auditory, and visual modes via strategic filming and editing techniques. Based on the analysis, the authors argue that the video not only functions to subtly persuade the public to get vaccinated but should also be seen as part of a broader move toward an ‘affective politics’ which aims to mobilize the public, reinforce social cohesion and manage the global pandemic crisis in contemporary Singapore.

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“…The framework distinguishes between subject formation and the technique of strategic perspectivation combined with the concept of affordance as a starting point for studying affect as a multimodal practice. By implementing the framework, the paper further answers Milani and Richardson's (2020) call to investigate how affective meaning-making can be analyzed in material instantiations of discourse. In this regard, Ahmed's (2004) writings on "the emotionality of texts" engender reflection on affective subject formation as enacted through the use of various semiotic resources, i.e.…”

Section: Introductionmentioning

confidence: 99%

“…With theoretical inspiration from the field of affective-discursive studies (Wetherell 2012;Fleig and von Scheve 2020;Milani and Richardson 2020), affect is here conceived of here as being neither "in" nor "outside of" the individual and the social, but rather as circulating between different contexts, objects and bodies (Ahmed 2014, 10). In terms of methodology, a framework I propose in Westberg (2021a) has been applied in order to unpack Sámi authenticity as an affective practice.…”

Section: Introductionmentioning

confidence: 99%

Desiring the indigenous: affective commodification of the Sámi

Westberg

2021

Social Semiotics

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This paper argues that the multimodal enactment of affect plays a key role in the commodification of indigenous cultures. Departing from an understanding of affect as integral to discourse, the paper investigates how indigenous cultures are construed as an object of consumerist desire by employing subject formation, strategic perspectivation and affordance as conceptual starting points. As a case in point, affective meaning-making is studied as it is semiotically materialized in the commodification of Sámi culture by the predominant actor in marketing indigenous experiences in Sweden. By pondering the social force of affective meaning-making from the perspective of the perceived consumer, the analysis reveals that consumers are invited to affectively encounter the Sámi through curiosity, tranquility and excitement. However, the paper contends that the representations not only enable positive emotions; they also work their social force by constraining engagement in any disturbing, conflicting or uncomfortable emotions that are associated with the post-colonial heritage of the Sámi.

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Discourse and affect

Cited by 32 publications

References 16 publications

Language, gender and sexuality in 2021

Language, gender and sexuality in 2021

Affective governance as multimodal discursive practice in Singapore’ COVID-19 vaccination video

Desiring the indigenous: affective commodification of the Sámi

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