Discourse and Social Psychology: Beyond Attitudes and Behaviour

Bowers, John

doi:10.1111/j.2044-8309.1988.tb00818.x

Cited by 132 publications

(208 citation statements)

References 6 publications

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“…Maxqda11 software was used to facilitate the qualitative analyses, using an analytical approach informed by critical discursive psychology (Edley 2001;Potter and Wetherell 1987;Wetherell 1998). As we are interested in how our interviewees speak and in how their identities are constructed, influenced, and reproduced via social interaction, critical discourse psychology was applied.…”

Section: Materials and Critical Discursive Psychologymentioning

confidence: 99%

What Is a Good Workplace? Tracing the Logics of NPM among Managers and Professionals in Swedish Elderly Care

Keisu

Öhman

Enberg

2016

NJWLS

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Section: Materials and Critical Discursive Psychologymentioning

confidence: 99%

What Is a Good Workplace? Tracing the Logics of NPM among Managers and Professionals in Swedish Elderly Care

Keisu

Öhman

Enberg

2016

NJWLS

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“…Para o processo de análise, utilizamos o método de análise de discurso desenvolvido pelos teóricos da psicologia social discursiva (Potter, 1998;Potter & Wetherell, 1987;Wetherell & Potter, 1992). Segundo essa abordagem, muito mais do que aquilo que as pessoas são ou dizem ser, o fundamental é compreender como essas pessoas utilizam certos discursos para narrarem e construírem um sentido para as situações que o(a) analista de discurso lhes propõe explorar (Nogueira, 2006 Nhaga (2013) afirma que um estudante ao chegar ao Brasil é acolhido dentro da universidade pela comunidade de estudantes africanos(as) que nela se encontra; são os veteranos(as) que auxiliam os(as) novatos(as) na adaptação, inclusive na resolução de problemas enfrentados no ato da chegada à universidade, como entrega de documentos e cadastro na biblioteca.…”

Section: Resultsunclassified

Sair Da África Para Estudar No Brasil: Fluxos Em Discussão

Lima

Feitosa

2017

Psicol. Soc.

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Resumo Trata-se de um estudo exploratório de natureza qualitativa, orientado pelo construcionismo social e pela psicologia social discursiva. Teve como principal objetivo analisar os significados que circunscrevem a experiência migratória para fins de estudo através dos relatos de africanos(as) vinculados(as) ao Programa de Convênio Estudantil- PEC-G numa universidade localizada no interior do Nordeste brasileiro. Foi realizada observação participante durante seis meses e entrevistas semiestruturadas com oito acadêmicos. As construções discursivas sinalizaram que a migração era uma forma de adquirir formação acadêmica em outro país; nesse sentido, o PEC-G facilitava a concretização desse projeto migratório, além de ser vantajoso por possibilitar o acesso ao ensino superior gratuito, também representava possibilidade de promoção social. Nesse deslocamento, em que há um projeto individual e familiar evidente, os estudantes tiveram contato com outras visões de mundo e comportamentos que lhes permitiram elaborar novos significados, colaborando assim no processo de adaptação.

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“…PU is most affective component in the building the attitude of the users (Potter, 1998;Maio, 2004, 2019). Though attitude is subjective construct, however, the research (Bowers, 1988;Eagly and Chaiken, 1993;Chien et al, 2019) confirmed the measurement in developing the attitude of the users. Doob and Science, 1984;Maio and Haddock, 2009;Castanier, Deroche and Woodman, 2013;Ajzen, 2015;Psychology, Brunswick and Carolina, 2015 empirically established that the PU is proportionate to the adoption and reproducing the behavior towards particular object or group of objects.…”

Section: Perceived Usefulnessmentioning

confidence: 87%

“…The user perception of the ease of use of the technology usually comes from the complexity of the existing system causing excessive efforts to use the system. The theory explained that the customer perception of the technology is based upon the effortless system that results in the same or improved performance, thus by creating the intercorrelation of the PEOU and PU of the personal attitude (Bowers, 1988;Potter, 1998;Conner and Abraham, 2001;Gawronski et al, 2018). The financial solutions of the Islamic banking in the competitive market are unique and innovative mainly on the sharia-compliant bases, however, the competitive operational services are similar to the Islamic banking.…”

Section: Perceived Ease Of Usementioning

confidence: 99%

Advertising Spend: Adoption of Islamic Banking in the Bottom of the Pyramid Market of Pakistan

Hassan

Nosheen

2020

IJMRES

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The study investigated to remedy the research gap of measuring the moderating effect of advertising spend on consumer adoption behavior of Islamic banking at the bottom of the pyramid (BOP) market of Pakistan. Cross-sectional research data collected from a total of 300 respondents of which 267 (89%) were useful to analyze the test on the framework of the research. SEM approach was used to test the hypothesized relationship of the framework in two sequential steps wherein the 1st step the reliability and validity analysis was performed and in the 2nd step sequential structural analysis among the variables were conducted with and without moderation. The empirical analysis confirmed a positive direct relationship of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Advertising Spend (AS) on the adoption of Islamic banking (AIB) in the Bottom of the Pyramid Market. AS further confirmed the hypothesized relationships of the variables through increased individual predicting power of the PU and PEOU on the AIB with an overall effect size of f 2 value of 0.565. The overall adoption value of the r2 increased from simple moderation of 0.482 to moderating r2 value of 0.669 thus depicting 18.7 percent interaction effect of the AS. The study suggests that the advertising spends on marketing communication practices should be well-focused by the managers to penetrate in the BOP market of Pakistan. Moreover, future research can eliminate the limitation of the cross-sectional analysis and generalizability of the results as a functional probability in the other regional settings and industrial sectors by adding more variables to predict the adoption behavior with different roles. The consumer adoption behavior of the low-income markets has not yet been examined for Islamic banking in Pakistan. The research is useful for the industry to keep pace with the competition by focusing on the advertising and communication practices in this industry

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Discourse and Social Psychology: Beyond Attitudes and Behaviour

Cited by 132 publications

References 6 publications

What Is a Good Workplace? Tracing the Logics of NPM among Managers and Professionals in Swedish Elderly Care

What Is a Good Workplace? Tracing the Logics of NPM among Managers and Professionals in Swedish Elderly Care

Sair Da África Para Estudar No Brasil: Fluxos Em Discussão

Advertising Spend: Adoption of Islamic Banking in the Bottom of the Pyramid Market of Pakistan

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