The article presents some of the results of a serial sociological study of student consciousness in the South of Russia, conducted at the universities of the Rostov region by the research team of the Southern Federal University in 2015, 2019 and 2021. Methodologically, the study included a series of free group interviews, questionnaires and focus groups. The analysis of the data obtained allows drawing conclusions about a significant shift in the sentiments of student youth towards greater opposition to the current government, as well as that the most irritating factor is the desire of the political elite to control the Internet. The reason for this irritation is the fact established because of the analysis: the communicative value of the Internet for student youth is at a much deeper level of the cognitive structures of consciousness than traditional political values. If the older generation perceives the Internet as one of the communication technologies, then for young people the Internet is becoming one of the most significant factors of political self-identification. Accordingly, the value of Internet freedom turns out to be one of the most basic for modern youth, comparable to such fundamental values as social connections, recognition, identity, etc. Moreover, the technology of Internet communication itself becomes a factor in the negative self-identification of student youth in relation to the current government, and in relation to Russian society.