“…Our analysis has shown that in recent history, the most successful strategy for revaluing women’s caring work in Australia has been to align ECEC workforce problems with the facets of neoliberal thinking that value investments in the early education of the next generation of workers (Osgood, 2006). However, the deployment of ‘professionalisation’ as a strategy in this context remains contentious, as it is argued that this jettisons claims for women’s work to be recognised on its own terms, and instead ties ECEC work into masculine conceptions of quality assurance, measurement and standardisation (Boyd, 2013; Cook et al, 2013; Moss, 2006; Osgood, 2006). In any case, current approaches that serve either to align with neoliberal future-worker-investment discourses or enshrine ECEC as women’s work will not achieve a re-imagination of the value of care, as they do not address the ‘excuses’ (Tronto, 2013) afforded to middle-class parents that legitimate their abdication of their responsibilities for care on the basis of their labour market engagement.…”