“…Although these four countries are all situated in Central Europe, each of them has a slightly different economy, society and cultural heritage (Rátz, 2004;Dugulan et al, 2010;Studzieniecki, Meyer and Wanagos, 2018). These factors have, likewise, influenced tourism development (Faracik, 2014;Aubert, 2001) and ways in which they have established structure and management of their respective national tourism organizations (Hughes and Allen, 2005).…”