In this article, a new concept of -type interval-valued intuitionistic fuzzy numbers ( -type IV-IFN) has been introduced. The theory has also been enriched by demonstrating diagrammatic representations of -type IVIFNs and establishing arithmetic operations among these fuzzy numbers. The total order properties of lexicographic criteria have been used for ranking -type IVIFNs. Further, a linear programming problem having both equality as well as inequality type constraints with all the parameters as -type IVIFNs and unrestricted decision variables has been formulated. An algorithm to find a unique optimal solution to the problem using the lexicographic ranking method has been developed. In the proposed methodology, the given linear programming problem is converted to an equivalent mixed 0 -1 lexicographic non-linear programming problem. Various theorems have been proved to show the equivalence of the proposed problem and its different constructions. The model formulation, algorithm and discussed results have not only developed a new idea but also generalized various well-known related works existing in the literature. A numerical problem has also been exemplified to show the steps involved in the approach. Finally, a practical application in production planning is framed, solved and analyzed to establish the applicability of the study.