Quantum entanglement is an important resource in quantum information science. Its useful effects get disturbed when it is subjected to environmental effect and led to decay of entanglement. The behaviour of entanglement have been studied for maximally entangled mixed state (MEMS) under different cases. Here we proposed a method for the sustainability of entanglement using the concept of memory noise. During this study interesting results were observed for the intensification of entanglement sudden death (ESD) which have many applications in quantum information processing task. Analytical results were derived for MEMS state. After detailed discussion the problem is theoretically analysed and simulation results of ESD are presented.