“…Thestudyprovidesthereviewofselectliteratureintheareaofconsumers'perceivedbenefitswhile makinganonlinepurchasetohaveathoroughunderstandingoftheconceptualconstructsandempirical research. Rasool,Gupta,Slathia,&Mahajan(2017)revealedthatthefactorsperceivedcredibility, perceivedusefulness,perceivedeaseofuseandcomputerself-efficacyissignificantlydependenton customerattitude.PutroandHaryanto(2015)identifiedthatthevariableseaseofuse,usefulness, andperceivedriskhavesignificantpositiveinfluenceonconsumerattitudes,andtowardsintentionto buyintheservicesoffashiononlineproducts. SaravananandDevi(2015)foundthat,Amazonisthe mostpreferredonlineshoppingwebsitewhereasSnapdealandFilpkarthasgotthesecondandthird rankconsecutively.Thestudyalsorevealedthatelectronicproductsarethemostpreferredproducts followedbycosmetic,jewelryandfooditems.KattaandPatro(2017)foundthatconvenienceisthe mostinfluencingfactorfollowedbythefactorssuchaspriceadvantage,delivery,reliability,website designandresponsivenessandaresignificantlyinfluencingtheconsumer'sperceptionone-shopping.…”