Diseño de un videojuego para el aprendizaje de conceptos sobre el emprendimiento

Abstract

This paper addresses the development of the serious video game “Acción Capital”, designed to support the learning of key concepts about entrepreneurship within the Hub Center of the city of Ensenada, Baja California, Mexico. In the last decades, entrepreneurship has become a social and knowledge strategy for the development of decision making strongly required by future entrepreneurs. The causes of successful entrepreneurship, including planning, market research, and business expansion, continue to be knowledge required by entrepreneurs year after year. According to Romero & Usart [1], serious video games are those video games where entertainment is not the main objective, they are a potential tool to support learning about key concepts of entrepreneurship due to the benefits it brings to the learning process, as well as the improvement of decision-making skills.

A Video Game for Entrepreneurship Learning in Ecuador: Development Study

“…The character sheet identifies each avatar’s physical, psychological, and behavioral characteristics. Unlike the work done by Jauregui Sánchez et al [ 50 ], in which no avatars are available, the authors highlight the relevance of avatar creation and customization, including options for uploading a custom avatar, configuring different aspects of the avatar, generating an avatar from a photograph, and considering assets supporting the user’s identification with the avatar. Other relevant elements include age control, body parts, avatar size, and tracking to represent movement and gestures.…”

“…The Monopoly game served as inspiration for some of these mechanics, such as the use of random rewards. By contrast, the study by Jauregui Sánchez et al [ 50 ] focused on a financial learning game with a linear narrative where the player answers a series of questions related to market capitalization scenarios to promote their businesses.…”

“…The video game constructed by Jauregui Sánchez et al [ 50 ] is developed in HTML5 because it integrates the interactive narration developed in Twine. The platform used is the web, accessible via a laptop computer with a Windows operating system and a browser.…”

“…ATIC could contribute to educators and the entrepreneurship academic curricula by (1) complementing the academic curricula [ 118 ] because ATIC teaches entrepreneurship skills in an interactive and attractive manner, and professors could play the game and reinforce concepts and skills taught in the classroom; (2) increasing the interest and motivation of the students through a fun and attractive way to learn, leading to greater participation and engagement in class [ 119 ]; (3) providing students with hands-on experience in making business decisions through practical experience [ 120 ]; (4) teaching essential skills for entrepreneurship, such as decision-making [ 50 ], problem-solving [ 121 ], resource management [ 122 ], and innovation [ 123 ]; and (5) encouraging collaboration and teamwork [ 124 ] because students can work together in the game to develop strategies and make business decisions.…”

“…Bellotti et al [ 17 ] and Juzeleniene et al [ 48 ] discuss using SGs to promote entrepreneurship among higher education students and managers of small and medium enterprises. Almeida [ 49 ] presents a cloud-based SG that offers learning content related to entrepreneurship, whereas Jauregui Sánchez et al [ 50 ] propose Acción Capital , an SG aimed at teaching key concepts about entrepreneurship using the design thinking methodology. Finally, Ahmad et al [ 51 ] present a framework for developing and launching a successful video game, including the concept stage, development budget, marketing strategies, and downloadable content.…”