Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands

Proksch, Michael; Orth, Ulrich R.; Bethge, Franziska

doi:10.1002/cb.1434

Cited by 19 publications

(19 citation statements)

References 59 publications

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“… Performance anxiety (Banker et al., 2020; Garvey et al., 2016) Anxiety and attachment styles with (Swaminathan et al., 2009; Vlachos et al., 2010; Proksch et al., 2013; Cui, Mrad & Hogg, 2018; Mende et al., 2019) Uncertainty and anxiety towards innovative products (Castaño et al, 2008) …”

Section: Overviewmentioning

confidence: 99%

Negative emotions in consumer brand relationship: A review and future research agenda

Khatoon

Rehman

2021

Int J Consumer Studies

116

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Emotions have a compelling and strong effect on individuals actions and behaviours. They are elicited in consumers during the decision‐making process through brand‐related stimuli. Negative emotions towards a brand can translate directly into actions against it, for instance, propagating negative word of mouth, avoidance and vengeance. Although scholars have conducted consumer–brand relationship (CBR) research for over 20 years, our understanding of negative emotions is still limited. Research in the consumer–brand relationship domain so far has predominantly focused on positive emotions and its constructs. However, with a recent surge in the studies on negative emotions in the consumer–brand relationship domain, a systematic review is essential to identify, evaluate and synthesize the extant literature. Using a citation‐based search, we analyse 55 articles in the literature to achieve three objectives: primarily to illustrate the evolution and growth of negative emotions in the consumer–brand relationship using the seminal article by Fournier (1998) ‘Consumers and their brands: Developing relationship theory in consumer research’ as the base paper. Further, the study aims to identify uncharted negative emotions in consumer–brand relationship literature by integrating it with the hierarchical theory of emotions article and finally, it suggests future research in unexplored and underexplored negative emotions.

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Section: Overviewmentioning

confidence: 99%

Negative emotions in consumer brand relationship: A review and future research agenda

Khatoon

Rehman

2021

Int J Consumer Studies

116

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“…Prior studies have shown that consumers can form emotional attachments to material possessions (e.g., Kleine and Baker, ), brands (e.g., Park et al, ; Proksch et al, ; Thomson et al, ), celebrities (e.g., Thomson, ), and places (e.g., Debenedetti et al, ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…To the best of our knowledge, no prior work in marketing and consumer behaviour has used the prototypical approach to study and measure attachment styles. A literature review that we undertook reveals an ongoing practice of using adapted‐context specific multi‐item scales to measure the anxiety and the avoidance dimensions and then assessing attachment styles by their interaction (see, e.g., Mende and Bolton, ; Mende et al, ; Nguyen and Munch, ; Proksch et al, ). Our two reproaches for this practice are as follows: (i) it is dimension‐centred rather than person‐centred; that is, it focuses on dimensions rather than on persons; and (ii) “by combining attachment dimensions information is lost instead of gained” (Griffin and Bartholomew, :21).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…However, while there are extensive bodies of literature on consumers' EA to material possessions (for a literature review, see Kleine and Baker, ) or brands (see, e.g., Dunn and Hoegg, ; Park et al, ; Proksch et al, ; Thomson et al, ), there is comparatively little focus on EA in customer‐service provider relationships (see, e.g., Aldlaigan and Buttle, ; Vlachos et al, ).…”

Section: Introductionmentioning

confidence: 99%

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The moderating role of attachment styles in emotional bonding with service providers

Moussa

Touzani

2016

J of Consumer Behaviour

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In this paper, the authors combine insights from several attachment theories to develop a model that help understanding how customer-service provider emotional attachment (EA) is formed and how customers' attachment styles moderate this formation process. The authors test their predictions with survey data from 416 customers in two service contexts (i.e., grocery retailing and hairstyling). Results indicate that positive emotions and service quality are the most powerful predictors of EA. They also show that attachment styles moderate the effect of positive emotions, service quality, image congruency, and trust. Moreover, results identify preoccupied (versus fearful) customers as those who are the most (versus the least) emotionally tied to their service providers. This research provides several implications for researchers and managers. Additionally, it offers attachment styles as a new segmentation criterion.Exploratory factor analysis (EFA) EFA was performed via principal axis analysis (under SPSS 15). Principal axis analysis was retained as the method of extraction because principal component analysis is not always 150S. Moussa and M. Touzani

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“…Es por esto que las marcas deben optimizar el uso de sus recursos de tal forma que puedan captar nuestra atención y logren influir con más éxito en nuestra intención de compra. Diversos estudios han demostrado que el apego a la marca influye en la intención de compra (Chavanat, Martinent, & Ferrand, 2009;Esch, Langner, Schmitt, & Geus, 2006;Park, Macinnis, Priester, Eisingerich, & Iacobucci, 2010;Proksch, Orth, & Bethge, 2013), razón por la cual se desea lograr apego emocional por parte de los consumidores hacia las marcas.…”

Section: Introductionunclassified

Notoriedad y credibilidad de marca como antecedentes de su apego

Ugalde¹,

Boluda²,

López³

2019

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Las marcas invierten mucho para promocionarse y generar credibilidad en sus consumidores para que estos sientan apego hacia ellas, ya que el apego influye en la intención de compra. Este estudio pretende determinar si es suficiente la notoriedad de marca, o se necesita credibilidad para generar apego hacia las marcas. Para esto se realizó una investigación causal con análisis factorial confirmatorio y un modelo con ecuaciones estructurales. Los resultados señalan que la notoriedad de marca influye en la formación del apego en muy pocos escenarios, mientras que la credibilidad tiene mayor influencia como antecedente del apego hacia la marca.

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Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands

Cited by 19 publications

References 59 publications

Negative emotions in consumer brand relationship: A review and future research agenda

Negative emotions in consumer brand relationship: A review and future research agenda

The moderating role of attachment styles in emotional bonding with service providers

Notoriedad y credibilidad de marca como antecedentes de su apego

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