2016
DOI: 10.1086/684161
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Disgust, Shame, and Soapy Water: Tests of Novel Interventions to Promote Safe Water and Hygiene

Abstract: Lack of access to clean water is among the most pressing environmental problems in developing countries, where diarrheal disease kills nearly 700,000 children per year. While inexpensive and effective practices such as chlorination and handwashing with soap exist, efforts to motivate their use by emphasizing health benefits have seen only limited success. This paper measures the effect of messages appealing to negative emotions (disgust at consumption of human feces) and social pressure (shame at being seen co… Show more

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Cited by 29 publications
(22 citation statements)
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References 53 publications
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“…While Dupas (2011) shows that girls in Kenya select younger (and safer) partners after learning age-specific rates of HIV prevalence, Luo et al (2012) and Wong et al (2014) show that nutrition education for parents in China does not reduce child anaemia. Guiteras et al (2014) find that neither messages appealing to negative emotions or social pressure improve hand washing or increase the willingness to pay for water chlorination in Bangladesh.…”
mentioning
confidence: 70%
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“…While Dupas (2011) shows that girls in Kenya select younger (and safer) partners after learning age-specific rates of HIV prevalence, Luo et al (2012) and Wong et al (2014) show that nutrition education for parents in China does not reduce child anaemia. Guiteras et al (2014) find that neither messages appealing to negative emotions or social pressure improve hand washing or increase the willingness to pay for water chlorination in Bangladesh.…”
mentioning
confidence: 70%
“…1 In health, there is a distinction between programmes that offer personalised and general information. Guiteras et al (2014) show that message framing does not influence hand washing or the willingness to pay for water chlorination in Bangladesh. However, the evidence regarding general prevention messages is mixed.…”
Section: Information Hygiene and Healthmentioning
confidence: 87%
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“…(Thaler and Sunstein 2008, page 5, italics in original) It may also be difficult to learn much from asking them to rate their sanitation experience. That's because CLTS-type interventions foster, through disgust and shaming (Guiteras et al 2015b), a social norm that may make ODers less likely to state they are happy with their experience.…”
Section: Satisfaction and Perceived Amenitiesmentioning
confidence: 99%