2014
DOI: 10.1016/j.eatbeh.2014.03.016
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Dispelling myths about a new healthful food can be more motivating than promoting nutritional benefits: The case of Tofu

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Cited by 8 publications
(5 citation statements)
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“…: Identify three clusters using cluster analysis: pro-self, average, and conscious consumers. Wansink, Shimizu, & Brumberg (2014) To increase consumption of healthy food (e.g., tofu), it is better to correct misconceptions (e.g., expensive, difficult to prepare, spoils easy) than to focus on health benefits. Yen, Lin, & Davis (2008) More dietary knowledge correlates with eating less red meat.…”
Section: Rothgerber (2014a)mentioning
confidence: 99%
“…: Identify three clusters using cluster analysis: pro-self, average, and conscious consumers. Wansink, Shimizu, & Brumberg (2014) To increase consumption of healthy food (e.g., tofu), it is better to correct misconceptions (e.g., expensive, difficult to prepare, spoils easy) than to focus on health benefits. Yen, Lin, & Davis (2008) More dietary knowledge correlates with eating less red meat.…”
Section: Rothgerber (2014a)mentioning
confidence: 99%
“…Some of those misconceptions have been transmitted orally from generation to generation up to the present day, becoming myths [20]. Due to this fact, myths are supposed to be deeply rooted and established as beliefs in the elderly population, which could negatively influence their eating choices [21,22]. By definition, nutritionliterate individuals would be better skilled to handle information obtained from different sources, such as health professionals, family, friends, or diverse media [4], and they would be more critical concerning common misconceptions about food and nutrition.…”
Section: Introductionmentioning
confidence: 99%
“…Consumer decisions were most significantly impacted by the perception of taste in decisions related to participation in the soy food market and the frequency of consumption of soy foods. Wansink et al (2014) observed in a survey that the majority of respondents chose not to purchase tofu because they disliked the taste. Furthermore, McSweeney et al (2016) reported that North American consumers were not fond of proso-millet-based products due to their bitter taste and bitter after-taste.…”
Section: Barriers To the Consumption Of Alternative Staplesmentioning
confidence: 99%
“…Villegas et al (2008) suggest that an unattractive or badly designed packet led consumers to perceive the food as of lower quality and reduced their interest in purchasing it. Wansink et al (2014) suggested that consumers did not regularly purchase tofu (soybean curd) because it is easily spoilt and was packaged unattractively. However, if tofu had a longer shelf life, consumers would purchase it more often.…”
Section: Barriers To the Consumption Of Alternative Staplesmentioning
confidence: 99%
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