The solvent effect on the position and the shape of the absorption spectrum of peridinin for 12 protic and aprotic solvents as well as the temperature effect for methanol were studied using a solvatochromic theory based on the Onsager sphere cavity model. (Experimental data have been provided by T. Polivka and V. Sundström.) Solvatochromic calculations combined with estimations of orientation broadening of the absorption spectrum by convolution allowed the conclusion that the orientation (dipole-dipole), induction and dispersion solute-solvent interactions reasonably describes the position of the 0-0 frequency. The orientation interactions led to the blue solvatochromic shift, separating them from the induced and dispersion interactions, which produce a red shift. The FWHM of Gaussian of inhomogeneous broadening originated from the fluctuations of orientation interactions was demonstrated to be high (945 cm(-1)) even for such a nonpolar solvent as hexane. The value of |Δμ|/cos φ of -18.7 D has been found (Δμ = μ2 - μg, φ is the angle between Δμ and μg). By assigning peridinin to the idealized C2v point group, the large change of dipole moment |Δμ| of 18.7 D under S2←S0 transition is obtained for peridinin in gas phase. Moreover, the S2-excited state dipole moment μ2 has the opposite orientation relative to that at the ground S0 state μg. The determined gas-phase 0-0 energy of the S2←S0 transition, 22 910 cm(-1) (2.84 eV) is employed to calculate the polarizability change between the S0 and S2 states of 376 Å(3). The finding for the effective Onsager radius is of 9.4 Å. Obtained results for electrostatic properties of the S2 state are compared with those known from Stark spectroscopy and quantum-mechanical calculations.