Context. In the magneto-centrifugal mechanism for jet formation, accreting neutron stars are assumed to produce relativistic jets only if their surface magnetic field is weak enough (B ∼ 10 8 G). However, the most common manifestation of neutron stars are pulsars, whose magnetic field distribution peaks at B ∼ 10 12 G. If the neutron star magnetic field has at least this strength at birth, it must decay considerably before jets can be launched in binary systems. Aims. We study the magnetic field evolution of a neutron star that accretes matter from the wind of a high-mass stellar companion so that we can constrain the accretion rate and the impurities in the crust, which are necessary conditions for jet formation. Methods. We solved the induction equation for the diffusion and convection of the neutron star magnetic field confined to the crust, assuming spherical accretion in a simpliflied one-dimensional treatment. We incorporated state-of-the-art microphysics, including consistent thermal evolution profiles, and assumed two different neutron star cooling scenarios based on the superfluidity conditions at the core. Results. We find that in this scenario, magnetic field decay at long timescales is governed mainly by the accretion rate, while the impurity content and thermal evolution of the neutron star play a secondary role. For accretion ratesṀ > ∼ 10 −10 M yr −1 , surface magnetic fields can decay up to four orders of magnitude in ∼10 7 yr, which is the timescale imposed by the evolution of the high-mass stellar companion in these systems. Based on these results, we discuss the possibility of transient jet-launching in strong windaccreting high-mass binary systems like supergiant fast X-ray transients.