Biomass combustion with traditional cookstoves causes substantial environmental and health harm. Nontraditional cookstove technologies can be efficacious in reducing this adverse impact, but they are adopted and used at puzzlingly low rates. This study analyzes the determinants of low demand for nontraditional cookstoves in rural Bangladesh by using both stated preference (from a nationally representative survey of rural women) and revealed preference (assessed by conducting a cluster-randomized trial of cookstove prices) approaches. We find consistent evidence across both analyses suggesting that the women in rural Bangladesh do not perceive indoor air pollution as a significant health hazard, prioritize other basic developmental needs over nontraditional cookstoves, and overwhelmingly rely on a free traditional cookstove technology and are therefore not willing to pay much for a new nontraditional cookstove. Efforts to improve health and abate environmental harm by promoting nontraditional cookstoves may be more successful by designing and disseminating nontraditional cookstoves with features valued more highly by users, such as reduction of operating costs, even when those features are not directly related to the cookstoves' health and environmental impacts.consumer demand experiments | technology adoption | development economics B iomass combustion with traditional cookstoves is the primary cause in developing countries of indoor air pollution (1), a major global health hazard (1-4). A conservative estimate suggests that exposure to indoor smoke produced by household solidfuel combustion is responsible for nearly 3% of the global disease burden and 4% of the disease burden in the high-mortality developing regions of the world (5, 6). Beyond health impact, traditional cookstoves have substantial environmental consequences as well. Traditional cookstoves are inefficient, harnessing only 5-15% of biomass energy (7). As a result, users collect large quantities of fuel from surrounding fields and forestlands, potentially decreasing agricultural productivity and contributing to forest degradation (8,9). Traditional cookstoves also contribute to global warming (10). Incomplete combustion releases heat-trapping pollutants, including methane and black carbon, which have a greater global warming impact than carbon dioxide does per unit of carbon emitted (11,12). Unsustainable harvesting of biomass fuel compounds this problem because carbon dioxide emitted during combustion is not sequestered by subsequent plant growth.Despite these negative effects, half of the world's population and 75% of South Asians continue to burn solid fuels in inefficient traditional cookstoves for cooking and heating (13,14). Many governments and development organizations have attempted to combat indoor air pollution by disseminating cleaner-burning cookstoves (15), but the adoption and use of these nontraditional cookstoves in the developing world has, with few exceptions, remained disappointingly low (16). [The primary exception is China (1...