Dissociation from beloved unhealthy brands decreases preference for and consumption of vegetables

Trump, Rebecca K.; Connell, Paul M.

doi:10.1016/j.appet.2015.05.025

Cited by 14 publications

(3 citation statements)

References 60 publications

(93 reference statements)

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“…Identity-PEB research is mostly conducted in either the laboratory (Crimston et al, 2016) or the field (Trump et al, 2015). Empirical associations may be strongest in a laboratory setting due to demand characteristics (Wood et al, 2015).…”

Section: Aim 4-6: Measures Research Setting and Samples As Moderatorsmentioning

confidence: 99%

How I See Me—A Meta-Analysis Investigating the Association Between Identities and Pro-environmental Behaviour

et al. 2021

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Prolific research suggests identity associates with pro-environmental behaviours (PEBs) that are individual and/or group focused. Individual PEB is personally driven, self-reliant, and are conducted on one's own (e.g., home recycling). Group focused PEB is other people-reliant and completed as part of a group (e.g., attending meetings of an environmental organisation). A wide range of identities have been related to PEBs. For example, a recent systematic qualitative review revealed 99 different types of identities studied in a PEB context. Most studies were correlational, few had an experimental design. However, the relationships between all these identities and PEBs have so far not been tested quantitatively with meta-analytical techniques. As such, a clear overview of this field is currently lacking. Due to the diverse nature of the field, a priori hypotheses were not possible and relatively broad definitions of identity had to be used to encompass all types of identities and the diverse meanings of identity that have been included in PEB research. What prior theory did allow for was to assess the distinction between two main types of identity, namely how people label, describe, and recognise oneself individually (individual identity), or as part of a group (group identity). Our overall goal was thus to assess the current state of knowledge on identities and PEBs. In 104 studies using a meta-regression following the preferred reporting items for systematic reviews and meta-analyses guidelines, our random-effects meta-analysis showed that the overall concept of identity associated with PEB with a medium Pearson's r (Aim 1). Furthermore, we found that individual identities associated more strongly with PEBs than group identities (Aim 2). The associations between individual and group identities were stronger when the identity and PEB were from the same category (e.g., when both were group-focused; Aim 3). Methodologically, the findings revealed that group identities and group PEBs were most strongly associated for self-reported rather than observed PEBs (Aim 4). Overall identity associated most strongly with group PEBs in the field rather than in the lab (Aim 5) and in student- rather than non-student samples (Aim 6). We discuss the theoretical and practical implications.

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Section: Aim 4-6: Measures Research Setting and Samples As Moderatorsmentioning

confidence: 99%

How I See Me—A Meta-Analysis Investigating the Association Between Identities and Pro-environmental Behaviour

et al. 2021

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“…Results substantiate the importance of attachment and shed light on the transformative power of this attachment by stimulating positive food-related behaviors. Although the role of branding in influencing food decisions has been explored (Harrison et al , 2017; Hartmann et al , 2017; Trump et al , 2015), the importance of attachment in inducing healthy eating is explored for the first time in this research. In addition, whereas the principal studied consequences of attachment are situated at the attitudinal level (e.g.…”

Section: Contributionsmentioning

confidence: 99%

Improving consumers’ eating habits: what if a brand could make a difference?

Guèvremont

2019

JCM

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Purpose This research sheds light on behavioral change by demonstrating the transformative power of a brand on the process of eating behavioral change. The selected brand is Three Times a Day (a culinary blog whose mission is to encourage a healthier diet). This study aims to identify food-related behavioral changes as a result of consumers’ relationship with this brand and identify antecedents to such changes. Design/methodology/approach A netnography of the brand online community and 14 individual in-depth interviews were conducted. Findings Netnography results identify four categories of behavioral changes emerging from the relationship with the brand (e.g. choosing healthier/more varied foods, developing an interest in cooking and adopting a healthier lifestyle). Analysis of the individual interviews substantiate the role of brand attachment as a driver of positive change and identify three antecedents: brand-self connection (through past, actual and ideal self), brand exposure and satisfaction of individual needs (i.e. autonomy, competence and relatedness). Research limitations/implications Results enrich the literature on behavioral change and highlight the positive role of a brand in the context of improving eating habits. Findings extend the understanding of the consequences of attachment beyond its influence at the attitudinal level by focusing on concrete consumer behavior. Social implications It is recognized that despite good intentions, individuals keep making poor food choices. This important issue is associated with several diseases and increasing social costs. This research explores how to influence consumers in adopting better eating habits. Originality/value This study is one of the first to examine the power of a food-related brand to enhance positive eating practices and improve diet.

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“…The pretest randomly assigned participants to either a Nike ethical or Nike unethical condition to examine the efficacy of the ethical/unethical brand perception manipulation. The Nike ethical (unethical) condition asked participants to “list three things that you know about or have heard about Nike that gives you the impression that they are an ethical (unethical) company.” This manipulation draws from prior research that uses brief writing tasks to make particular associations in memory more salient (Brinol, Rucker, Tormala, & Petty, ; Trump, Connell, & Finkelstein, ). In this case, the manipulation primed participants to associate Nike with the concept of ethical or unethical, depending on the condition.…”

Section: Studymentioning

confidence: 99%

When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance

Newman

Trump

2017

Psychol. Mark.

Self Cite

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This research adds to the growing literature on what draws consumers to ethical brands. Findings from three studies demonstrate that guilt motivates consumers to connect with ethical brands, especially those consumers with high levels of moral identity importance (MII). Specifically, Study 1 finds that consumers report stronger self-brand connections (SBCs) with an ethical brand when they feel guilty (vs. control). Study 2 finds that guilt particularly motivates consumers with high MII toreport stronger SBCs with an ethical (vs. unethical) brand. In turn, these strong connections lead to increased intentions to purchase the ethical brand. Finally, Study 3 finds evidence for the proposed motivation-based process explanation by showing that high MII consumers' propensity to connect with ethical brands when feeling guilty (vs. control) is attenuated when these consumers are first given the opportunity to donate to a charitable cause to alleviate their guilt. Overall, the findings suggest that ethical brands can foster strong connections with and elicit higher purchase intentions from consumers seeking ways to alleviate their guilt.

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Dissociation from beloved unhealthy brands decreases preference for and consumption of vegetables

Cited by 14 publications

References 60 publications

How I See Me—A Meta-Analysis Investigating the Association Between Identities and Pro-environmental Behaviour

How I See Me—A Meta-Analysis Investigating the Association Between Identities and Pro-environmental Behaviour

Improving consumers’ eating habits: what if a brand could make a difference?

When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance

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