The commercial feasibility of alkaline-exchange membrane fuel cells and electrolyzers passes by the development of hydrogen oxidation and evolution reaction (HOR/HER) catalysts featuring an activity and/or cost advantage over platinum, which remains the most active metal for these processes. Among these alternatives, Pd appears as a promising candidate, since its price is typically 2-3 fold lower than that of Pt. With this motivation, the first section of this study displays our attempts at quantifying the kinetic parameters of the HOR/HER on bulk Pd in 0.1 M NaOH, which were prevented by the simultaneous absorption of hydrogen into bulk palladium. We succeeded at circumventing this issue by depositing Pd-adlayers on a polycrystalline Au-substrate by galvanic displacement of underpotentially-deposited Cu or by electrochemical plating of Pd 2+ . The resulting surfaces appear to consist of three-dimensional Pd-structures of an unknown thickness that we believe to scale with the palladium coverage, θ Pd/Au . This last parameter is inversely proportional to the HOR/HER-activity of the Pd-on-Au surfaces, in agreement with numerous theoretical and experimental studies in acid media that correlate this effect to the tensile strain induced by the Au-substrate on the Pd-lattice. Proton-exchange membrane fuel cells (PEMFCs) fueled with hydrogen stored at 700 bar can attain energy densities in excess of 200 Wh · kg −1 (on a PEMFC system basis), making them excellent candidates for the propulsion of environmentally-benign, full range (≥ 300 miles) vehicles.1 However, the actual commercialization of PEMFC powered cars has been deterred by the lack of a hydrogen infrastructure and the high cost of the PEMFC. In this last respect, a significant fraction of the system's price is related to the costly platinum-based catalysts needed to catalyze the oxidation of hydrogen and the reduction of oxygen taking place at the FC anode and cathode, respectively.1-3 The kinetics of the oxygen reduction reaction (ORR) on Pt 4 are ≈7 orders of magnitude slower than those of the hydrogen oxidation reaction (HOR), 5 in agreement with the HOR 5 -and ORR 4 -exchange-current density (i 0 ) values of 4 ± 2 · 10 +2 mA · cmPt estimated by Neyerlin and coworkers (at 80• C and 100 kPa H 2 /air partial pressure). As such, the Pt-loading at the PEMFC's cathode (≈0.2-0.4 mg Pt · cm −2 ) is well above the ≤ 0.05 mg Pt · cm −2 required for the anodic HOR, and thus much research is being devoted to the development of more active and/or less expensive ORR catalysts.6-10 These include alloys of Pt with non-noble metals like Ni, Co or Cu (as well as their de-alloyed derivatives), and catalysts consisting of non-noble metal nanoparticles covered by one or a few monolayers of Pt (i.e., the so-called "core-shell" catalysts).Alternatively, operating a fuel cell in alkaline environment allows for the use a wider variety of potentially inexpensive, noblemetal free ORR-catalysts. Among these, certain materials based on Fe-, Co-and/or Cu-N 4 chelates (or equivalent no...