We study the Erdős distinct distance conjecture in the plane over an arbitrary field F, proving that any set A, with |A| ≤ char(F) 4/3 in positive characteristic, either determines ≫ |A| 2/3 distinct pair-wise non-zero distances from some point of A to its other points, or the set A lies on an isotropic line. We also establish for the special case of the prime residue field Fp, that the condition |A| ≥ p 5/4 suffices for A to determine a positive proportion of the feasible p distances. This significantly improves prior results on the problem.