Distinct impacts of frugality on the intention to embrace energy-efficient and energy-generating products
Chitra Devi Nagarajan,
Mohd Afjal,
Ghalieb Mutig Idroes
Abstract:Purpose
The purpose of the paper is to analyze the impact of involuntary frugality and deliberate frugality on the household intentions to adopt energy-efficient and energy-generating products. Additionally, the study aims to explore the role of motivation to save as a mediating factor between different types of frugality and the adoption of different kinds of energy products.
Design/methodology/approach
The study involved a survey of 413 households, gathering information through questionnaires from both tier… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.