2023
DOI: 10.1016/j.socscimed.2023.116334
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Distinction through distancing: Norm formation and enforcement during the COVID-19 pandemic

Katie Holstein Mercer,
Stefanie Mollborn
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Cited by 4 publications
(1 citation statement)
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“…Our findings also nuance previous results: whereas previous cross-sectional research highlighted the importance of self-efficacy and social norms (Dixon, Den Daas, Hubbard, & Johnston, 2022;Liang et al, 2022), we only find a direct, small association between self-efficacy and handwashing, while descriptive norms only had an indirect effect in our within-person models. Earlier cross-sectional associations between descriptive norms and behaviour may have been overestimated due to social selection: when some groups such as people with a higher socioeconomic status are more likely to adhere to (health) behavioural guidelines, partly due to factors such as higher efficacy beliefs, they will tend to report both higher adherence as well as related descriptive norms (Bish & Michie, 2010;Mercer & Mollborn, 2023). This, in turn, could create a large, mostly spurious association between descriptive norms and behaviour.…”
Section: Discussionmentioning
confidence: 99%
“…Our findings also nuance previous results: whereas previous cross-sectional research highlighted the importance of self-efficacy and social norms (Dixon, Den Daas, Hubbard, & Johnston, 2022;Liang et al, 2022), we only find a direct, small association between self-efficacy and handwashing, while descriptive norms only had an indirect effect in our within-person models. Earlier cross-sectional associations between descriptive norms and behaviour may have been overestimated due to social selection: when some groups such as people with a higher socioeconomic status are more likely to adhere to (health) behavioural guidelines, partly due to factors such as higher efficacy beliefs, they will tend to report both higher adherence as well as related descriptive norms (Bish & Michie, 2010;Mercer & Mollborn, 2023). This, in turn, could create a large, mostly spurious association between descriptive norms and behaviour.…”
Section: Discussionmentioning
confidence: 99%