We study the optical appearance of a thin accretion disk around the strongly naked static Janis–Newman–Winicour singularity. The solution does not possess a photon sphere, which results in the formation of a complex structure of bright rings in the central region of the disk image. Such structure is absent in the case of the Schwarzschild black hole with a thin accretion disk, where instead of the image we observe the black hole shadow. Some of the rings emit with the maximal observable radiation flux from the accretion disk, and should be experimentally detectable. Thus, this qualitatively new feature can be used to distinguish observationally black holes from naked singularities. We elucidate the appearance of the ring structure by revealing the physical mechanism of its formation, and explaining the nature of each of the ring images. We make the conjecture that a similar structure would also appear for other solutions without a photon sphere and it can serve as a general observational signature for distinguishing compact objects possessing no photon sphere from black holes.