We propose a kinematic control law that solves the problem of stabilizing the attitude of a fully actuated rigid body to a desired rest attitude. The control law is designed on the special orthogonal group SO(3), thereby avoiding complications due to the representational singularities of local parametrizations and the unwinding phenomenon associated with global many-to-one parametrizations. We prove almost global stability, i.e. asymptotical stability from all initial conditions except for a set of zero measure. The proposed control law decouples the closed loop kinematics, allowing us to solve the state equations exactly for the rigid body attitude as a function of time, the initial conditions, and two gain parameters. The exact solutions provide an understanding of the transient behaviour of the system and can e.g. be used to tune the gain parameters. The geometric flavor of these ideas is illustrated by simulation.