Due to low levels of observability and automation in active distribution networks (ADNs), the deployment of accurate measurement devices would be inevitable to increase the network observability. This work develops an optimal framework for phasor measurement unit (PMU) placement considering the accuracy of the distribution system state estimation (DSSE) process. In this regard, first, considering the significance of active power in supplying network loads, an active power sensitivity analysis is conducted in which the accuracy of active power injection at each bus is multiplied by its value of lost load. In this way, the accuracy of active power estimation could be transformed into a monetary value. Then, based on the determined sensitivity criterion, the optimal placement of PMUs has been performed with the aim of appropriate accuracy for the DSSE. On the other hand, the accuracy of the results obtained in the state estimation procedure can affect the estimation of line-loadings and lead to load shedding due to the low accuracy of estimated line-loadings. It is noteworthy that due to the high integration of distributed energy resources in distribution systems, ADNs would be prone to congestion issues. Therefore, in the next stage, this perspective is also used for determining the optimal number and location of PMUs in ADNs to improve their observability based on the operational conditions of the network. Finally, the developed algorithm is applied on the 77-bus-UK-test distribution network to investigate its effectiveness in improving the DSSE accuracy and mitigating interrupted loads. The numerical results indicate that implementing the proposed framework not only increases the DSSE accuracy but also decreases the cost of compensating the accuracy of active power by 7% compared to the typical network without PMUs. Further, the results show that the proposed model significantly mitigates the total curtailed loads due to the low accuracy of estimated line-loadings.