Distributing Whiteness: Please Like Me and Global Television Circulation

Abstract

This essay examines the formal and informal distribution of Australian dramedy Please Like Me via the now-defunct American digital cable channel Pivot and via fan communities on Tumblr. I argue that structural whiteness operates as an invisible engine at the heart of Please Like Me’s distribution. My analysis unpacks how an unexamined narrative of white privilege forms the backbone of Please Like Me’s diegesis, fandom’s investment in circulating the show, and Pivot’s alignment of the show with its supposedly socially conscious brand. Examining trade press, promotional material, and fan discourse, I demonstrate how structural whiteness functions as point of intersection between industry and fan-driven distribution.