This article reviews the current situation in the Asian Elephant Elephas maximus European Association of Zoos and Aquaria Ex situ Programme (EEP). In recent years, developments in husbandry and gained knowledge about the reproductive biology of Asian elephants have contributed to increased breeding success and resulted in a mean of 15 births per year in the last 5 years. At the time of writing, the Asian elephant EEP population contains 307 individuals: 90.217 (♂♂.♀♀). Based on the life table for 1998–2018, most demographic parameters show healthy numbers [e.g. lambda (λ) = 1·025], while the population has retained 98·44% of the gene diversity. However, this EEP is also facing multiple challenges, such as the presence of subspecies, transport barriers between some EEP participants and the societal debate about the purpose of zoos. The growing number of male elephants in the EEP population appears to be the most immediate challenge. In the short term, the authors suggest that females could be managed to conceive for the first time at 8 years of age and adhere to an interbirth interval of 7 years. This would be an attempt to decrease the reproductive rate without compromising the future reproductive potential of the population. The authors also prescribe improving facilities for elephants to allow zoos to utilize a fission–fusion housing strategy, making it possible to house the increasing number of males appropriately over the longer term.