“…In fact, experimental studies examining triadic settings have reported considerable evidence of horizontal fairness concerns induced between peers (e.g., Gantner, Güth, & Königstein, 2001; Güth, Königstein, Kovcs, & Zala‐Mez, 2001; Königstein, Kovcs, & Zala‐Mez, 2003; Ho & Su, ; Ho, Su, & Wu, ). Additionally, they reveal that peer‐induced fairness in horizontal dimensions appears more salient than distributional fairness in the vertical dimension in determining subjects' behaviors.…”