“…In the process of collaborative innovation, creating a culture that promotes employees the means to generate, select, and evaluate or refine ideas in a collaborative environment is the key to the creation of novel ideas (Baruah, Paulus, & Kohn, 2021; Harvey & Kou, 2013; Reiter‐Palmon, Kramer, Allen, Murugavel, & Leone, 2021). However, the literature on group creativity has paid limited attention to the creative processes involved across stages of innovation (Kenworthy, Paulus, Minai, & Doboli, 2022) and has primarily focused on the initial stage, such as brainstorming (Coursey, Williams, Kenworthy, Paulus, & Doboli, 2018; Rietzschel, Nijstad, & Stroebe, 2019). Although brainstorming has evolved into a well‐known divergent thinking method to generate new ideas and solve problems in organizations (Kalargiros & Manning, 2015), many studies have reported that effective ideation is not sufficient to promote innovation (Baruah et al., 2021; Paulus, Baruah, & Kenworthy, 2018; Rietzschel et al., 2019).…”