2017
DOI: 10.1108/cpoib-06-2016-0024
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Divergent patterns in institutional entrepreneurship of MNCs in emerging economies

Abstract: Purpose The purpose of this paper is to develop a theoretical framework that addresses the question of how and why multinational corporations (MNCs) from developed economies engage in divergent patterns of institutional entrepreneurship (IE) in emerging markets. Design/methodology/approach The authors combine IB’s concept of institutional voids with comparative capitalism’s insights into the institutional embeddedness of firm capabilities and IE. This theoretical cross-fertilisation is instrumental in develo… Show more

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Cited by 34 publications
(37 citation statements)
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“…At the third stage of the positioning concept evolution, key aspects are built in the framework of the brand management concept [1,4]. Unlike John Francis Trout, representatives of this stage focus on emotional benefits as one of the most powerful bases for product differentiation, and within this direction, the key components of brand positioning, such as identity elements, value proposition, brand-communications, and advantages highlighted and developed.…”
Section: The Genesis Of the Approaches To The Market Positioning Stramentioning
confidence: 99%
See 1 more Smart Citation
“…At the third stage of the positioning concept evolution, key aspects are built in the framework of the brand management concept [1,4]. Unlike John Francis Trout, representatives of this stage focus on emotional benefits as one of the most powerful bases for product differentiation, and within this direction, the key components of brand positioning, such as identity elements, value proposition, brand-communications, and advantages highlighted and developed.…”
Section: The Genesis Of the Approaches To The Market Positioning Stramentioning
confidence: 99%
“…In foreign and domestic scientific literature, some problems of price positioning of transnational corporations considered many authors [1][2][3][4][5][6][7][8][9][10]. In these works, the definitions of the key concepts of strategic management that form the basis of the positioning concept are given: 1) positioning related to the long-term strategy of the company since it takes time to create the desired position; 2) positioning occurring in the minds of consumers; 3) positioning based on obtaining the benefit; 4) the product's position in the mind of one buyer may differ from the same product's position in the mind of another buyer.…”
Section: Introductionmentioning
confidence: 99%
“…However, overcoming distance as involving deviating behavior, that is, 5 adopting practices "that fall outside the zone of conformity" (Aguilera et al 2016, p. 17) in a particular host environment, can be very important because it enables firms to replicate their competitive advantages or operate effectively across borders (Kogut and Zander 1992), which frequently involves the transfer of knowledge and practices from home to host country. Drawing on insights from CC literature (Hall and Soskice 2001;Whitley 1999), which explores how institutions shape firm behavior and organizational strategies and practices but recently has developed greater appreciation for agentic and deviant behavior (Aguilera et al 2016;Becker-Ritterspach et al 2017;Morgan 2011), this paper aims to contribute to a mapping of the conditions that enable MNCs to overcome distance by addressing the following theoretical puzzle: When are MNCs enabled to engage in deviant behavior in institutionally distant settings?…”
Section: Introductionmentioning
confidence: 99%
“…Beyond political and developmental studies (e.g., Richmond, 2004;Cederman et al, 2011), the role of corporations, in specific multinational enterprises (MNEs), has been emphasized within emerging economy research (see Meyer and Peng, 2016 for a recent overview), too, to exceed pure economic functions and, for better or worse, include that of a political actor (Forsgren, 2013). This study draws on the emerging economy literature as a part of the scholarly field of international business (IB) which has elaborated on the passive adaptational (Meyer and Peng, 2016) and proactive influencing (Becker-Ritterspach et al, 2017) roles of MNEs in the social and economic development of emerging economies.…”
Section: Introductionmentioning
confidence: 99%