piskarias
 2023
DOI: 10.21776/ub.piskarias.2023.001.02.3
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Diversifikasi Produk Eskrim Rumput Laut dan Analisis Strategi Pemasarannya di Kota Malang

Bayu Kusuma

Abstract: Product diversification is crucial for small medium producers as it can develop business capabilities, create added value, and strengthen the business foundation for long-term growth.

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