2017
DOI: 10.30585/icabml-cp.v1i1.32
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Diversity and Inclusion in the Workplace: Employee Perception and Implications for Internal Brand Management

Abstract: The study explores the issues connected with diversity and inclusion in the workplace and their application in internal branding. The authors draw attention to the depth of the problematics and identify the gaps in research results concerning the meaning of diversity management as a method of creating corporate image of the organization, both externally and internally.The purpose of the research is to investigate employees' perceptions on diversity in the workplace. It will develop insight into and knowledge o… Show more

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Cited by 3 publications
(1 citation statement)
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“…A cultural revolution and changes in demographics influencing the current workplace forces businesses to use diversity and inclusion as a strategy to succeed. Workplace dynamics must move beyond representation metrics to engage a more diverse population [13]. According to Mathieu et al [14] and Stewart [15] There is a challenge for researchers to embrace the complexity of this subject.…”
Section: Diversity and Inclusionmentioning
confidence: 99%
“…A cultural revolution and changes in demographics influencing the current workplace forces businesses to use diversity and inclusion as a strategy to succeed. Workplace dynamics must move beyond representation metrics to engage a more diverse population [13]. According to Mathieu et al [14] and Stewart [15] There is a challenge for researchers to embrace the complexity of this subject.…”
Section: Diversity and Inclusionmentioning
confidence: 99%